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Albuquerque ad agency keeps tabs on Super Bowl commercials

Albuquerque ad agency keeps tabs on Super Bowl commercials


WHILE FOOTBALL FANS ARE READY TO SEE THE NEW ENGLAND PATRIOTS AND THE ATLANTA FALCONS BATTLE IT OUT … OTHERS WIL BE DRAWN TO THE LEGENDARY SUPER BOWL COMMERCIALS. NEWS 13’S AARON DRAWHORN JOINS US WITH A SNEAK PEEK AT WHAT WE CAN EXPECT TO SEE THIS YEAR. AARON? SUPER BOWL 51 IS SET — AND SO ARE THE ADS. FROM FOOD TO FANCY CARS… JUST LIKE EVERY YEAR…. VIEWERS CAN EXPECT LOTS OF FUNNY SPOTS AND SOME THAT FALL FLAT. SUPER BOWL COMMERCIALS CAN SCORE BIG TIME… FROM HUMOR… Betty White tackle TO HISTORY. Macintosh: “You’ll see why 1984 won’t be like 1984.” Steve: “If it pays off, it pays off big time.” STEVE McKEE IS PRESIDENT OF McKEE, WALLWORK AND COMPANY. Steve: “It’s a big risk. you’re spending about five million bucks just for the time.” HIS ALBUQUERQUE- BASED AD AGENCY STARTED ADBOWL.COM 17 YEARS AGO– THE FIRST REAL-TIME SUPER BOWL COMMERCIAL RATING SITE ON WHAT WORKS AND WHAT DOESN’T. “People vote from all over the world.” McKEE’S GAVE HIS TAKE ON SOME RELEASED 2017 ADS… Intel Ad: “Intel 360 replay makes anything look epic.” TOM BRADY — Q-B FOR THE NEW ENGLAND PATRIOTS — MAKES A CAMEO. “I would call it a little underwhelming.” Lexus: Music CAR COMPANIES PAY BIG DURING THE BIG GAME DAY TO SHOWCASE THEIR SLEEK PRODUCTS. Steve: “I think the Lexus dance theme spot is kind of a punt.” Steve: “I tell you the one to watch is Mercedes.” Mercedes Ad: “Born to be Wild” instrumental THAT AD DIRECTED BY THE COEN BROTHERS STARS PETER FONDA… A TAKEOFF ON THE CLASSIC MOVIE “EASY RIDER.” MR. CLEAN ALSO GETS A NEW LOOK THIS SUPER BOWL. Mr Clean Ad: “Sarah? Clean enough? “i thought the Mr Clean commerical was creepy in a word.” FROM THE PAST’S POPULAR HITS… “We’re back and we got a wild one brewing here at Bud Bowl.” TO THOSE SPOTS… “I died from an accident.” WHOSE MESSAGES WERE TOO SERIOUS… THE COMMERCIALS THAT MAKE THE HALL OF FAME ALL CONNECT AND TELL A STORY. ADS ARE GOING FOR FIVE MILLION DOLLARS FOR A 30-SECOND SPOT. THAT TRANSLATES TO ROUGHLY 20 CENTS FOR EVERY HOUSEHOLD WATCHING. BACK TO YOU. OKAY AARON. SUPER BOWL 51 AIRS A WEEK FROM SUNDAY ON OUR SISTER STATION… FOX NEW MEXICO. ADLIB TOSS TO WEATHER

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