Welcome to the Larson Educational Services
Youtube channel. In this video, we’re going to talk about the keys to effective advertising
for buyers. Your goal with advertising to buyers is to
create a favorable image and differentiation. But be careful, because most consumers choose
an agent based on a personal referral rather than a bus bench or billboard. Instead you
want to practice specific advertising using the AIDA approach.
AIDA stands for: ATTENTION
ACTION Attention: write a headline that describes
the number one feature of the property to sell them on reading the ad Interest: once you get their attention you
need to cultivate interest. Connect the opening line to the headline; get to the point of
the headline immediately. Desire: Create excitement by appealing to
the senses. List a benefit for every feature, and use clear and concise language. And remember
to build mental images. Action: be convincing without being pushy.
And have a call to action at the end. Be clear about the step the buyer needs to take. Follow this AIDA approach to advertising and
you will be selling more homes in no time. Thanks for watching the Larson Educational
Services Youtube channel. Have a great day.