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AdWords tutorial from Google – Step 4: Select the geographic locations to show your ad

AdWords tutorial from Google – Step 4: Select the geographic locations to show your ad

Hi there. It’s Ali with AdWords, here with
the next step of creating an AdWords campaign – selecting the geographic locations where
you want your ads to show So, Where in the world are your customers?
Whether they’re concentrated in your particular neighborhood or spread across the globe, you
can use location targeting in AdWords to set the geographical area where you want the ads
in your campaign to show — and restrict it in areas where you don’t.
For example…. …if you run a business in the United States
that ships everywhere in the country except the states of Alaska and Hawaii, you’ll
want to target your ads to the entire country and specifically exclude Alaska and Hawaii
so your ads won’t show there. To choose the best location targeting options,
ask yourself, Where are the customers I want to reach?
Let’s go through a few options to see which location targeting options might be best for
you. Maybe you just want to reach customers In
a specific neighborhood, For example, if you only want your ad to reach people located
within a short drive from your business, you could choose to show your ads only within
a 5 mile radius of your business. Or perhaps you want to reach customers located
in specific cities or regions within a country. This is a good option if your business doesn’t
serve all regions or cities, or you’d like to focus your advertising efforts on certain
areas within a country. Depending on the country, you can target regions, cities, or postal
codes. You can also target specific states or provinces
within a country. This is a good option if your business doesn’t
serve all states in a country, or you’d like to focus your advertising efforts on specific
states within a country. Or perhaps you want to reach people across
a country or multiple countries. This is a good idea if you provide products
and services to those large areas, such as an online retailer that ships worldwide, or
an international business that sells to several countries.
Keep in mind that such a large distribution can use up your advertising budget quickly,
so make sure your budget is high enough so your ads continue to show.
Now that you’ve got an idea of how location targeting works, let’s look at how to add
it to your campaign. If you want to be guided through the steps
directly in your AdWords account, click Do it now. Then come back here to continue to
the next step. You can also follow along with the steps as
we show them here: To set or change your location targeting settings: Select the campaign you want to work on. Under the campaign name, look for “Targeting:
All countries and territories” Click Edit. To add a country, or a specific area within
a country, such as a state or a city, just type in the name of the location you’d like
to target and AdWords will pull up a list of matching locations. Just click on the name
of the location you want to add, or click Add next to each location you want from the
list. If you’d like to target multiple locations,
you can repeat this process until you’ve added them all. You can also choose to target an area around
a specific location using radius targeting. To do this, click on Advanced search. Then, select the Radius targeting option above
the search box. In the search box, enter the place name, address,
or coordinates that you’d like to use as the central point of the radius you’re targeting. In this example, we’ll use a city in Australia. Next, enter the distance around this central
point that you’d like to target and use the dropdown menu to select whether this distance
is in miles or kilometers. Then, click the Search button. Check the map to make sure you’re targeting
the correct area. You can make adjustments to the radius or location. When you’re ready,
click Add to add the radius. Click Add to add the custom area you’ve selected
to your targeting settings. Once you’ve finished selecting and adding
all the locations you’d like to target, click Done at the bottom of the window. Finally, click Save to save your location
targeting settings. Great! You’re all set with location targeting
so let’s move on to setting your bid. Click the button to continue.

16 thoughts on “AdWords tutorial from Google – Step 4: Select the geographic locations to show your ad

  1. Thank You #Google #adwords team for guide us in a very pretty style, step by step. Thank you And Keep it up for spreading a best knowledge regarding adwords..

  2. 2:25 the "DO IT NOW BUTTON" links to the "add business location" instead of geographic locations

  3. https://www.youtube.com/watch?v=d5KvN6MRBa0
    AdWords tutorial from Google – Step 4: Select the geographic locations to show your ad

  4. I would like to use radius, but the program is not showing reach. can you tell me how to find the reach?

  5. If I target a location which was already targeted, will the add show up more for people in the location? So for example targeting a state, then targeting a city in this state.

  6. 2:26 When I clicked at the "Do it now" button and asks me to click the campaign button, it just doesn't click but highlights it.

  7. What about the language from countries that are not on the language list? they can't see the adds because their browser is on their language. What to do in that situation?

  8. My account doesn't look like this tutorial…. why oh why does this have to be so overly complicated????????????!!!!!!! There is no 'targeting' in my campaign…. :::beating head on keyboard:::

  9. Howdy y'all! I've made an ad, but when I go to save and finish, I'm told that it violates some guidelines. I've changed what I thought were violations, but it continues to tag the ad as in violation. It won't let me save? It doesn't ever say it is saved, so I assume it isn't. It also says it must be reviewed.

    I second hilary 2k. Why is this process so convoluted, complex, counter-intuitive? It seems like it should be a straightforward process to produce a small block of text to appear on search engines and websites, but boy howdy it sure isn't.


  10. ေမာင္ေလ ေက်းဧူးတင္ပါသည္ ေလာကႀကီးလွေစေရးေနရာေပါင္းမ်ားစြာက အသိပညာရွင္အတတ္ပညာရွင္မ်ားကနညိးအသြယ္သြယ္နဲဲ့ႀကိဳးပန္းေနတာသိခြင့္ရလို႔ပါ ေမာင္ြမွာေတာြအခ်စ္တစ္နဲ႔ခ်စ္သြားပါ.မည္

  11. Hi you said that a large distribution can use the advertising budget quickly.. will the budget get used even without clicks on the ad? how payment is done per click or per day? and another question how can I deal with someone who's clicking my ad continuously will I pay for all these clicks?

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