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AdWords tutorial from Google – Step 1: What you need to know about online marketing

AdWords tutorial from Google – Step 1: What you need to know about online marketing


Welcome to “What you need to know about
online marketing.” I’m Ali with the AdWords Education team, and I’ll be taking you through
this step-by-step video guide that kicks off the “AdWords tutorial” video series from
Google. In this guide, we’ll define what online marketing is — and what
it isn’t help you make sure your website is ready to
deliver results, and finally, explain how AdWords works and
what it takes to be successful Then you’ll be ready to move on to the next
video guide, where we’ll walk you through creating an AdWords campaign to reach the
right customers, at the right moment, and on the right device. To navigate through this playlist, click the
“Next” button that appears at end of each video. If you’re watching on a mobile device, you’ll
need to go to the YouTube video description and click the “next” link there to proceed. If you have a question at any point, post
it for our AdWords experts in the comments below!
So, let’s start with some of the basics of what online advertising is — and what
it isn’t When you search for something on Google, you’ll
generally see 2 kinds of results on the page The first are paid AdWords ads, which can
appear on the top, side or bottom of the Google search results page next to or under an “Ads”
label. AdWords determines the order and position
of these ads based on a few things, including how relevant and useful the ads are to what
the person searched for, the advertiser’s bid on the keywords used
in the person’s search, and a few other factors.
The rest of what you see on the page is made up of what we call “organic” search results. These are unpaid links to websites with content
related directly to what the person searched for.
The more relevant the site is to the search term, the higher the link will appear in the
list. Your related website could appear here, but your ad won’t.
If you’re an AdWords advertiser, how much you’re willing to pay for your ad could
have an impact on where your ad appears in relation to other ads when a person searches
for a particular term. BUT, your payment will have NO impact on the
organic search results that person’s search produces
Now that you know the difference between paid ads and organic search results on Google,
let’s find out how AdWords can help you reach potential customers right at the moment
they’re searching for what you offer. Click the button to continue

79 thoughts on “AdWords tutorial from Google – Step 1: What you need to know about online marketing

  1. What are the other factors apart from amount paid that impact the placement of ad? Does it mean that even if my ad not very relevant to search content i can make my ad appear by paying huge amount of money

  2. Hi! Is it normal to earn within 24 to 48 hours of launching an adwords campaign? I'd like to invest $25-100 just to test how effective and fast I could see an ROI using adwords.

  3. Hello! Many thanks for this very clear and informative video. I just wanted to verify the statement made by the trainer, stating that "As an AdWords Customer, your payment will have NO impact on the organic search results that person's search produces."
    Can you confirm if this is true, or not?
    I was under the impression that as an AdWords Customer, this would also improve the ranking of my web site in an organic search on Google, with many competing sites using exactly the same keywords as the ones on my site.

  4. Hello, I tried to set up a personal AdWords account to link with the AdWords account my company already has. Then I was invited as a manager but couldn't use my email address because 'I was already linked to an AdWords account'. Can you help?

  5. +I think these articles are very informative however, why is three no mention of your website NOT allowed to LINK to another site. How do we Affiliates deal with that ?. We do not have a warehouse to stock these offers ??? How about it Google ?

  6. Hi Ali,thank you for bringing us so great tutorials. I have a suggestion: please remove or hide those outdated tutorials. I watched some videos in your playlist (not this playlist) and found those videos are outdated and should be replaced by your newly published videos. Keeping them visible may confuse the users. Thank you.

  7. https://www.youtube.com/watch?v=CY1wYKq5sLU&list=PL9piTIvKJnJPB729hcZYSEXCsQFyeJV44&index=1
    AdWords tutorial from Google – Step 1: What you need to know about online marketing

  8. i have over 25 years in mainframe IT development. Google ad words user interface is the biggest load of crap I've ever seen. the only thing is good for is making smash your computer monitor in frustration. Who designed this junk.

  9. I want to know the difference between Display Network only and Search network with display select, because if we select display network only campaign than won't our ads appear on the screen whenever any user search for business related to ours.

  10. Does paying the higher price for keywords have anything to do with organic search? Or does that fall under the category of paid search?

  11. How can I increase the organic search of my website? im already a client of adwords but my website is still difficult to find if im not paying

  12. superb video. Can I use click here or Visit us in my text ads? If not, can you give some major words which we can't use while making a text ads.
    Many thanks

  13. MY COUNTRY DOESNT HAVE A ZIPCODE,DO'S IT HAVE A OTHER ADWORD FORM FOR BILLING BECAUSE MY COUNTRY DOESNT HAVE A ZIPCODE.

  14. Are there transcripts of these videos? I am currently studying for the AdWords Fundamentals Certification exam. Transcripts would be a great help for me other than watching the videos.

  15. I'm a little confused… When I search for something on google… I don't see 2 different kinds of results. Each result looks the same. Does a Paid Adwords Ad have to show somewhere that it is a paid ad?

  16. Hi! I have published my game to Google Play Store. How to increase downloads? So does this fit to for that kind of business?

    This Adwords sounded like you need to pay more than earn.

  17. hi, how can i advertise my business on Youtube. I like to be able to advertise through or by showing the little rectangle at the bottom of random videos , thanx

  18. These fucking assholes charged me twice for something i didnt even want. All i wanted was ads in Youtube videos and instead i'm getting charged for adwords because they dont make the difference clear. £50 in January and another £50 the other day. All i owed them was £50. I've deleted my whole google account but it wouldnt surprise me if i could login again i'd still get fix your payment options in big red writing so we can take the £50 i owe them. They've already took the fucking £50 twice and i stopped and deleted the ads weeks ago. Am i gonna have to block these shit birds from my bank or what? I never got the Youtube ads either.

  19. I was very pleased to seek out this web-site.I wished to thanks on your time for this wonderful read!! I definitely enjoying each little bit of it and Ive you bookmarked to take a look at new stuff you weblog post.

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  21. how do i search for keywords without setting up a campaign. Also, am i able to start and stop a campaign when i like.

  22. When I google a particular phrase "outdoor furniture sunshine coast" There appears to be 3 kinds of results on the page. 1st being Ad sites followed by a map with more sites and then what appears to be generic sites. Is that correct?

  23. please help me ..i luanch ad on youtube for my video but the status is eligible for more than 5 days..the problem there is no single notification for the reason for not to run my video promotion ..plz help

  24. I don't need help with defining my strategy, identifying my audience, or knowing what my marketing goals are. I do need help setting up an Adwords account or creating my campaign though: why won't the form allow me to type in the boxes to input my Headline and other text??

  25. Hey Google AdWords team! Absolutely fantastic work on the videos here! I wanted to ask – can I assign an account to have specific permissions on the ads, like read-only?

  26. what comes to fair and not fair this is not fair….as if there are organic result why should we need to increase the bid stratigy…..to put the ads on top as we are allready payn for the same terms….

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  29. how do i turn off the paid ads on my website.. its not worth the income… i dont want my site clutted with ads

  30. Hello Google Ads and well done for your great work for us! I have a YouTube Channel and i want to advertise it to get more subscribers and also to advertise single videos of it to get more views om them. Is the way to achieve it to use Google Ads and which way..? Thanks in advance for your help!

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