Welcome to “Create an AdWords campaign that
reaches new customers,” a step-by-step guide that’s part of the AdWords tutorial video
series from Google. I’m Ali with the Google AdWords Education
team, and I’ll be guiding you through how to build an AdWords campaign that’s tailored
to your business goals so you can reach new customers at just the right moment. If you’re new to online marketing, you might
want to start with the first video guide in the series, What you need to know about online
marketing. Just click the button to start watching. Then,
come back here to put what you’ve learned into practice!
In this step-by-step guide, we’ll show you how to:
Choose the right campaign settings based on your business goals… Create relevant and effective ads… Confirm that your ads are showing… and find out how they’re performing. We designed this video guide to make it easy
for you to find the AdWords features that are right for you.
At different points in the guide, you’ll see a question mark icon. This means it’s
time for you to choose where to go next by clicking the button on screen with the statement
that most closely matches your goals or skill level.
If you’re watching from a mobile device, you’ll need to click the appropriate link
from the video’s YouTube description. Once you click, you’ll go right to the video
about the AdWords feature we recommend based on your selection, along with instructions
to implement it in your account. Even better, whenever you see and click the
“Do it now” button, we’ll take you.. ..right to your Adwords account and walk you
through each step to implement that feature. Just keep in mind that you might need to sign
in to your account first. Note that this feature is only available on desktop computers.
When you’re done, come back here and proceed to the next video in the playlist to continue
setting up your campaign. If you have a question at any point throughout
the guide, post it for our AdWords experts in the comments below!
So, are you ready to get started? Then, let’s move on to an important step for all AdWords
campaigns, clearly defining your marketing goals. Click the button to continue.