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AdWords Landing Page Best Practices

AdWords Landing Page Best Practices


Hello. No matter how well you have set up your Google
AdWords campaigns, if you haven’t paid much attention to your landing pages, then you
are going to struggle to get more conversions. So in this video I’m going to show you my
top six tips on how to optimise your landing pages for higher conversions. Hello, I’m Uzair
and thanks for joining in. In this video I’m going to talk about why landing pages play
a huge part in the success of any AdWords campaigns. Now I’ve seen many campaigns where
the person running it, is just running it to their website’s home page. I would highly recommend not to do that because
the home page is one of the worst places where you can drive traffic from an ad. Because
the home page has got lots of things on it, you may offer various services. There isn’t
strong enough call to action and you need to be very very specific as to where you want
your visitor who clicked on your ads to go to. So if they are looking for a banana, then
you should send them to a page where they can buy bananas or a green apple ad should
go to an landing page which sells green apples and not red apples because although it is
an apple, I don’t want the red apple, I’m looking for a green apple. So why make me
look around search around on your website when you can quite easily send me to the relevant
landing page and I can get my stuff or buy it from your website without having to look
for it. So these little things make a huge difference
for the success of your campaigns and increases the conversion rates. So for e-commerce websites
I would highly recommend that you send them to either a category page or straight away
to your product landing page. But it’s a little bit different for lead generations because
lead generation campaigns has got different call to action. You know sometimes you want
them to sign up to your newsletter, or for blog updates, or to download your e-book or
a video call, so it could be any call to action. So you got to be very specific as to where
you are sending them. If you have written on your ad download my e-book, then you should
have that call to action on your landing page, download the e-book. So let’s go and open
up my note pad and I am going to give you my top 6 tips on how to optimise your landing
page. Now these are not in any particular order,
so you start off with your offer, clearly state your offer. You don’t want your visitor
to get confused about what the offer is. If you have got download my ebook, then offer
that straight up clearly in the heading, what benefits and features your solution has. So,
benefits and features is the next one. Why should I download your e-book? Why should
I sign up for your newsletter? Why should I sign up for your video course? Or whatever
that call to action may be. What benefit do I get and what solution it offers? So you
don’t need to have a very very long and lengthy sales page, you can state them up as small,
short and sharp bullet points, where it is very very easy to read and somebody
can get your message very clearly and easily within a matter of seconds. Keep the layout of your landing page very
simple. Don’t make it too confusing, in fact a lot of the landing pages which are high
converting, don’t even have a navigation bar at the top. So it usually doesn’t have no
navigation bar and they are usually hosted on a sub-domain. So what I mean by that is
if your website is on www.yourwebsite.com, then your landing page could be something
like, offer.yourwebsite.com. So what I’m saying is keeping your landing page away from your
website because the website has got lots of different calls to action. So I’m going to
come onto that call to action on the next one and cover that. In fact I’ll write it as Strong Call to Action. Websites usually don’t have strong calls to
action. They are usually set up by web designers who don’t know much about landing page optimisations
and with all due respect and I’m not trying to say that all Web designers are bad, there
are some very good ones as well. But like in any industry there good ones and there
bad ones. So having a strong call to action is extremely important, what do you want them
to do. Do you want them to Call you, Download something, Watch a video. It could be a variety of action.
PDF which you have to offer. So what is that call to action, Buy. So these are the call to actions which you
can set up on your landing pages, so be very specific. And I would highly recommend that
you only have one call to action. Don’t have multiple call to actions on the landing page
because again it confuses that visitor and it defocuses them. They then get confused
as to should I be taking that call to action or this one. So keep it just a single call
to action as to what you want them to do, so that you can calculate your conversion
rate. Forms. Now there are some people who want
your life history before you can download an e-book or sign up to something. They want
your name, first name, last name, email address and it
just makes it too long. My advice would be to keep it very short. In fact on some of my landing pages I just
have one field which just says enter your email to download my e-book, or enter your
email to sign up to something. I don’t even have first name or last name even quite often.
Again it all depends on what the offer is, in some industries like insurance, insurance
companies they need a lot more details but then you can split the form as part 1 in part
2, so get the name and email and get them started to signing up. And the other thing
which you really need to consider, is a lot of these visitors are using their smartphones.
So it’s quite difficult and tricky to type on a phone. So people who struggle with big
fingers to type on the phone won’t fill in the form, if they struggle to do that. So
keep it very simple, and you will find that you are getting higher conversions. Now don’t take my word for that, you know
split test it. Have one page with a short form, one page with a long form and see what
happens. And whichever is converting more then you’re drawing more traffic to it. So
you can take advice from videos like this one for myself and from other people, but
don’t take this as gospel. Use this as a starting point and then keep on optimising it, testing
it, trying things different things, and everything works differently for everyone. If something
works for me, it may not work for you. So you know don’t say “Well Uzair told me to
do this and I tried this and I got zero results”. Well if you haven’t tested it then it is your
fault for not trying different things, so I would say test these but from what I have
found and experienced is I tend to keep my forms very short. The last one is video. Again you will find a lot of people don’t
have videos on the landing pages and you would have read, seen and watched everywhere on
the Internet. A video increases your conversion rates. So,
why aren’t you using it yourself. Everybody hates getting themselves in front of the video.
I don’t like myself being in front of the camera and looking at myself hearing my own
voice, but it is part of my job. If I’m going to teach everyone all you must use videos,
you must do this, and you must do that. And if I don’t do that myself I’m going to be
a hypocrite aren’t I. So you got to have videos on a landing page or on your websites or pretty
much everywhere. YouTube, social media channels, video helps increase conversions, as simple
as that. You are watching this video, you are engaging with me, interacting with me.
You may like this video, comment on it shared it, and it helps me spread my brand, my message,
and more people sign up to my newsletters, visit my website, increase my email subscriber
list and buy more stuff from me. So this is why I’m doing videos like this one so it is
the proof is in the pudding and you can see that I do this regularly. I’ve started to
do this regularly because it really does work so try it. Don’t have excuses like well I
haven’t got a video camera, proper lighting, audio equipment. Just get it. Just start.
It takes less than 5 minutes to get started with starting a video on a smartphone. Don’t
make excuses perfect as you go along, your first few videos are going to be bad, but
as you keep on creating more and more you are going to find that you are improving and
that’s what I do. When I watch my videos which I created long time ago, I cringe I say oh
my god, what did I do. Why didn’t I do this properly, but I wanted
to get started. I just got started, so, don’t get stressed about that. The quality has to
be good, but the content matter has to be even better. If you’ve got great content and
you go to an inferior quality video, people will still watch it. The two things which
I would recommend is you know pay a little bit of attention with the microphone. So,
I’ve got a mic like this one it’s a high quality mic but it’s not an expensive one, it cost
less than a hundred dollars. And some decent lighting kit, which again will cost you less
than 50. Smartphones, every smartphone has got HD video on it, 4K video on it. So, there’s
no excuse not to get started with video so I’m sorry I don’t take this as an excuse anymore
that I don’t have any equipment, you’ve got all
the equipment use a window light if you want to, but just get started. So video is very
very important and again split test it. Make one page with a video, one without the video,
and I bet the one with the video is going to convert more. So that is for this video.
I hope you enjoyed it, if you do like videos like this one, then please comment in the
box below and I will do my best to create a video for you for any questions or problems
you may have. Thank you for your time and for joining in
this video. I really do appreciate it, and I look forward to seeing you in the next one.
Bye for now.

32 thoughts on “AdWords Landing Page Best Practices

  1. Thanks Uzair for another really informative video. I've become a huge fan of your very honest style of delivery even though I'm not yet in a position to implement many of the tips and tricks you have included in other videos. I am currently developing a book and videos on a new home-brewing technique (I'm actually a retired engineer, originally also from the UK) and know I will be re-visiting all of your videos as I climb the learning curve in the marketing my content in the near future.

  2. If the landing pages are not indexed by Google, can you still use those landing pages on Adwords? I have the experience that they are sometimes accepted and sometimes not !! that confused me!

  3. What is better for Adwords ads: to have keywords in title and description or just in description or does not matter. THANKS :0)

  4. Hello again: 0)

    Is there a trick or tip to solve indexing problem except XML Sitemap and manually send the landing pages to indexing via https://www.google.com/webmasters/tools/submit-url Unfortunately, both did not help much? and there is no issue with robots.txt

  5. Thank you brother you have created a great content I thank you for your hard work sir keep up the good work!

  6. Loving your delivery style Uzair. If I improve my landing pages accordingly how long is it before it has an impact on my Quality Score.?

  7. Awesome Video…. Sir, 1 question if i want to setup CPC campaign and as per the keyword planner, there is "no bidding done" on that particular keyword.. what is the least amount Adwords can accept?

  8. How to run an affiliate marketing campaign?? Can u plz make a video🙏🙏🙏I think u I can understand your tutorials more easily😊 thnx sirji

  9. Very clear audio and video. I'm just starting to learn online marketing. What software, camera, mic and screen share software are you using?

  10. Can I use My Amazon store link in final URL instead of website address, while creating Ad, as I want to get more traffic on My Amazon store to increase the conversion.

  11. Another great one. I was curious if you can use the same website for the landing page but on a phantom page that can only be found from the link coming from Google? I'm running out of Subdomains on my VPS. Thanks

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