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AdWords Cross-Device Conversions

AdWords Cross-Device Conversions

[MUSIC PLAYING Did you know 90%
percent of consumers start an activity on one device
and finish it on another? Google created AdWords
Cross-Device Conversions to give marketers a
more accurate picture of how their advertising drives
conversions across devices. By measuring more, marketers
can value mobile marketing more accurately, better
optimize for consumer behavior, and earn more customers. Cross-Device Conversions
start as a search or display ad click on one device
and end as a conversion on another browser or device. AdWords measures
Cross-Device Conversions for millions of users who have
previously signed into Google. Using this data, a
sophisticated algorithm uses a number of signals like
country, conversion type, date, landing page, and
devices used to calculate Cross-Device Conversions for
all other traffic that has not signed in. The model only
shows across device reporting if it reaches
a strict, highly conservative confidence level. Imagine an online
bookstore gets 100 clicks on ads for a new novel. In this example, AdWords chose
15 Cross-Device Conversions. This could mean six ad
clicks from previously signed in Google users. Because all users who convert
it may not be signed in, the algorithm models that
nine additional clicks from non-signed in
traffic also resulted in Cross-Device Conversions. Like all Google solutions,
consumer privacy is top of mind. Only aggregated anonymous
data is used in calculations. AdWords Cross-Device Conversion
data is available globally. To get started, just
use conversion tracking. And once enough data
has been collected, it will appear in AdWords
reporting columns. Let Google help you measure
the moments that matter. [MUSIC PLAYING

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