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Advanced AdWords Techniques for Keyword Research | SpyFu SmartSearch

Advanced AdWords Techniques for Keyword Research | SpyFu SmartSearch


Hello. This is Patrick again from SpyFu.com.
In the previous video we talked about how to find unique and profitable keywords for
your adwords campaign by harnessing the power of Keyword Smart Search. In this video we’re
going to look at how to target the most relevant keywords for your niche by using keyword operators
in Keyword Smart Search. Keyword Smart Search uses many of the same
operators Google does in its searches. So for example if I’m searching for the keyword
fish tacos on Google, I’m going to want to put it in quotes to make sure it’s a phrase
match preventing any results that simply deal with fish or simply deal with tacos. This
is similar to how Keyword Smart Search operates. But the secret sauce of the tool is that not
only do we search for the keyword but Keyword Smart Search also finds the top domains that
have been advertising on that keyword and automatically adds them to your search. So
we give you the best results that actually work in a real campaign. To make sure the
keyword you’re searching for is gaining as much weight as those domains added, sometimes
it’s best to use the require operator. So if you’re looking for something like fish
taco recipes, you can type in fish taco recipe. To make sure that the word fish taco and the
word recipe are somewhere in that article even if not right next to each other. And
if you want to make sure that these recipes don’t have the word spicy anywhere in the
article, you can type in minus spicy which is the exclude parameter. That will eliminate
any articles that contain the word spicy on it. It’s really an efficient way of searching
the targeted things in Google and also an efficient way of targeted keywords in Keyword
Smart Search but these keyword operators don’t end there, not by a long shot. Now before I blow your mind with keyword operators
and their possible uses, I want to show you that right on the Keyword Smart Search page
there’s a little link that says Need Help? If you ever get lost, you can always refer
back to this for quick explanations and examples of everything I’m about to cover. It will
also lead you to our in depth article about all of these operators and how to use them
and also as a reminder from the last video, you can quickly access almost all of these
operators by going to the Narrow Result section and simply clicking on any of the options. So let’s jump into some of these. The asterisk
is the wild card operator. Adding an asterisk is a great way when you want to add prefixes
or variations of a certain word. So if I typed in the word wrap with an asterisk at the end,
I can get words like wrapping bags, wine bottle wraps, recycled candy wrapper, of course those
keywords are kind of all over the map. So maybe I should add in a site operator to narrow
it down a bit. Let’s say my company does wrapping paper. So maybe a good site to emulate would
be hallmark.com. Let’s see what they advertise on when it comes to wraps and wrapping. I’m
going to type in +site:hallmark.com and blamo! That’s more what we’re looking for. You can
also add in multiple sites to see the overlaps. Pretty neat right. Let’s check out some of these other operators.
The tilde symbol means similar. It includes misspellings and similar words. So if I were
to type in foreign language, it should give me the same results as the common misspelling
foriegn language. This is handy if you want to include or filter out misspellings of words
such as career, daiquiri or leisure or correct spellings just in improper context such as
mortal combat which is clearly spelled correctly just not in this context because the game
was spelt with a K instead of a C. Not that we’re picky about nuances in 90s dork culture. Another operator at your disposal is costperday.
This is a solid thing to use if you’re trying to find keywords that are the right size for
your campaign. For example if I’m selling car insurance, I probably don’t want to just
advertise on the word car insurance. It’s way too expensive and broad of a term. What
I want to do is find something a little bit more niche and a little less pricy. So I’m
going to type in +car insurance + costperday:[0 to 100]. Now this gives us some interesting
results but we’re faced with the opposite problem. Keywords that are way too niche.
If we advertise on them and create landing pages for them, it might be a huge waste of
time and money for $0.56 keywords. So let’s change this to costperday 10 to 100 meaning
I want Keyword Smart Search to find keywords that cost at least $10 but no more than a
100 a day. There we go. Now we’re getting into more of that specialized niche. Adding
a number more than zero not only helps eliminate those keywords that we don’t have enough information
about the n/a keywords but it also finds keywords that aren’t too generalized or too specific.
Keywords we can advertise on and write content for confidently. Sometimes you want to find keywords in your
market that not a lot of people are already advertising on. Reasonable keywords that people
just aren’t taking advantage of. For example if your website specializes in bbq sauces.
Some of the keywords related to that have 18 advertisers on them. That’s pretty thick
competition but when you add in the advertisers 1 to 2 operator, it returns keywords that
have fewer domains challenging you from the position. The advertisers operator also works really
well when used with another operator. For example the words operator. Okay, let’s say
I’m running promotion for different hotels and events in Las Vegas. Do you have any idea
how many people advertise for things in Vegas? You can find everything in Vegas and apparently
everything stays there. So I’m guessing there’s a reasonable pile of stuff that’s accumulated
over time. That means the search is riddled to a stupidly long tail or broad short tail
keywords that we don’t even want to see. So let’s put a cap on both ends. Las Vegas words
2 to 4. This forces the results to show you keywords that are at least two words in length
but no more than four. Now let’s add that advertiser operator. Advertisers
0 to 10 and just to cut out some of the riff raff, we’ll add costperday 10 to 100, to help
eliminate the nickel and dime keywords and score. A pretty solid list of keywords. A
lot of hotels in other locations which was pretty much what I was looking for. Of course
I can always adjust or completely delete any of these parameters. If I want to further
broaden or narrow my scope. You can also search by volume or better put
an estimation of the daily traffic that keyword gets. Let’s try it with Las Vegas again and
then just add in +volume:[10000 to 9999999]. This basically finds all Las Vegas related
keywords that get over 10,000 searches a day. You can also get very specific with your volume
searches. So let’s dive in to this a little bit deeper. First identify what kind of match
you’re looking for. Broad match which will include close variations to that word, phrase
match which will search for a phrase rather than the individual keywords it’s composed
of or exact match which searches for the exact term or phrase cutting out all synonyms or
related searches and then choose whether you want it to be global or local. Local being
just US results. So for example camping gear +broad_global:[1000 to 3700] will filter the
results based on the words camping and gear and give you results where they’re between
1000 and 3700 broad match searches a day globally. Whereas camping gear +exact_local:[200 to
500] will show you the words based on camping and gear that have between 200 and 500 exact
match searches in the US alone. Finally let’s talk about clicks per day. Don’t
get me wrong. Costperday is a great way of finding right size niche keywords for you
campaign. But if you’re testing out keywords, it’s good to know where you’re spreading your
investment. Spending a $100 on one click isn’t as good as spending a $100 on a 100 clicks
because it takes at least 20 clicks or conversions maybe closer to a 100 to see what’s working.
So it’s good to find keywords that are already gaining more clicks per day on average. Let’s
stay on the spirit of the last example by saying my website is for camping enthusiasts.
I’m going to type in camping. Now there are a lot of good looking keywords but many of
them aren’t getting a lot of clicks per day. So let’s find keywords that are getting at
least ten on average by adding +clicksperday:[10 to 999999999]. That looks better. Now we know
that these keywords are getting in their domains a reasonable amount of clicksperday on average. These are good keywords to build content and
microsites around driving traffic and making conversions. So that’s the long and short
of using keyword operators and Keyword Smart Search. Again you can always go back to our
cheat sheet by clicking on the Need Help link. Combining these different operators in your
search terms will focus your searches to precise keywords that will fit your campaign and make
you money and as always, thanks for watching.

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