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Actual Live Sales Call With Dan Lok

Actual Live Sales Call With Dan Lok

– So you want to, so you’re
talking 1,500 to 2,000 a month. With local clients. How much do you want to be charging? – [Caller] Oh that’s you know
what I think we’re actually shooting for maybe you know
if I can get my retainer of $2,500 a month that would
really help my profit margins for sure. – Okay and what’s your cost
of delivering the service? – [Caller] It’s usually
you know about $300 for an account manager and
then $200 a month for a you know somebody to just
maintain the Facebook ads after I create those so you
know maybe you know with everything else entailed maybe 700 to 750. It’s at about a 50%
profit margin right now. – Got it, so you’re charging
$1,500 and your costs are $750. And how many clients are
you working with right now? – [Caller] I’ve got about 13 clients. You know I’ve been at
it for a few years now. It’s just hard to steal. – Okay how many clients do
you want to be working with? – [Caller] Well the goal is
you know I think the first milestone I need to get to
is 50 but long term I’d like 100 clients would be even better. – So and so what were you
hoping to get from me today? – [Caller] Well Dan I guess
I was just hoping I could get you know maybe like how much
time do you think we would need to if I was to do the coaching calls and stuff like that for your time? – Usually I start with two hours. Because with what you’re doing
right now I think two hours would be sufficient enough
to let me look at your offer. We package your service a bit. And also I’m gonna give you
some strategies on how to bump up your pricing. Because I think you’re
not charging enough. – [Caller] Okay so that’d
be, yeah we can do two hours. And that’d be good for me. – Yeah ’cause let’s face it
with right now with the 50% profit margin you will have
a problem when you grow. Because as you bring on more people your, your profit margin will shrink. And quite frankly there’s not enough, no wonder you rely on
referrals because you cannot afford to spend money on marketing. True? – [Caller] Yeah. – So for, for two hours I charge 10K. How do you feel about that? – [Caller] 10K?
– Correct. $5,000 an hour. It’s an awful lot of money. – [Caller] Yeah is there
any way that we can maybe, I don’t know start with
an hour and go from there or maybe get a discount
or something like it’s, that’s a lot. That’s 100% of my
profits there in a month. – Yeah it’s a lot of money. Let me ask you this. You’re coming to me because
you want to charge more money and charge what you believe
you’re worth and have more, just make more profit correct? – [Caller] Yeah. – And how would you feel if,
you come to me the king of high ticket sales Dan Lok,
and we start our relationship by me giving you a discount? Would you trust, would you
trust to hire a guy like that to help you increase your price? – [Caller] I guess maybe not. – Do you wanna be the most,
do you wanna be the Bentley in your industry or you
wanna be the Hyundai? – [Caller] I’m definitely the Hyundai. – Correct. And I am the fucking Bentley. So where should we go from here? – [Caller] Ugh, I don’t know. It’s, is there a way to you
know I can break this up or you know put this in a
payment plan or you know what are my options here? – What do you mean? – [Caller] Like can I, can
I divide up like pay for one hour and pay for the second
hour in time so I can gather myself together here? – So you want to do kind of
like half down half with it? But it is a two hour commitment. You’re good with that right? – [Caller] Yeah, that’s okay. – But because cash flow I get it. I’ve been there. When I was starting my business. So you’re saying $5,000 maybe this month and $5,000 next month correct? – [Caller] Yeah that I,
that I think I can do Dan. – Let’s pretend I was
to accept that offer. What would you say to me? – [Caller] I guess I’d
say let’s get started. – Are you sure? You don’t sound like very certain. ‘Cause I don’t want you to
do this if you’re not sure. But it’s. ‘Cause I’m gonna help you
but damn you gotta do the fucking work. – [Caller] I’ll do the work Dan, this is, this is year three. I can’t keep sitting here at
13 fucking clients a month. Like that’s not a, I can’t do that. – Mhm. So you’re sure you wanna do this? – [Caller] Yes, yes I am. – You’re not gonna come back
to me and say you change your mind tomorrow right? – [Caller] No no no no. – Yeah ’cause if that’s the
case I don’t wanna waste your time, I definitely
don’t wanna waste my time. – [Caller] No I don’t,
that’s not how I operate. – Mhm, mhm, and I’m gonna
give you the strategies. I don’t even mind, we don’t
have to do the two hour call up front. I can do the first hour
call and then we can do even the second call 30 minute 30 minute. Because I wanna make sure
the time we spend together is productive. That we’re not wasting
time shooting the breeze and talking about the
fucking weather right? – [Caller] Yeah, right. – Okay, so, so what do you wanna do? – [Caller] Well, I guess
how do I, how do I pay or how do I get started? – We can do, we can do,
we can take credit card, we can do Paypal, we can do wire transfer. – [Caller] My, to be honest
Dan like this is the whole problem here is my credit
cards are locked up but I can do Paypal if there’s
something for that. – Sure, sure. So here’s what I’ll do. I’ll get my assistant to send
you an email with a simple, simple agreement. I don’t do long, 10 fucking page contract. Very short. You can fill that out,
get back to me with that. And then also I’ll have
her include a Paypal link with $5,000 down and $5,000 in 30 days. Sound good? – [Caller] Yeah, yeah that works. – Kevin congratulations, I look
forward to working with you. – [Caller] Me too. – And relax, take a deep breath. We’re gonna take your
business to the next level. As long as you’re coachable
we’re gonna do it. – [Caller] Oh I’m coachable. Yeah, let’s do it Dan, I’m ready. – You got it. You got it, so look for that email okay? – [Caller] I will yeah, I’ll
get that back to you today. – Okay sounds good, have a great day. – [Caller] Okay.
– Okay, goodbye. – [Caller] Bye.

100 thoughts on “Actual Live Sales Call With Dan Lok

  1. Cheap things are rarely good and good things are rarely cheap. It is not wise to save money on things which helps you make money.

  2. Dan Lok is the Guy..

    Cold, calculated, articulate, power of suggestion to bring the objective(s) to fruition as desired_

  3. Damn master!!!! A lot of respect to you sir 🙏, it take you almost 7 min. To close a deal!!! I'm a big fan! I want to close sales as you do, Im an employee right now but Im also want to run my own business,
    Blesses to you Mr Dan… i hope i can close deals and sales as you do!!!
    Regards from Guatemala!!!

  4. I got it :
    1 – Listen then understand.
    2 – Ask a question about the previous talk.
    3 – Show the weakness of the business.
    4 – Show your value.
    5 – handle objections by putting the person in the situation.
    6 – let them take the action, do not force them, let them be the action taker.
    7 – Do Not Ever Be NEEDY.
    8 – Show them if they went and didn't make the contract it's completely OKAY.


  5. Its been a year, whats kevin doing now ? I am really wondering about his current business level.

  6. thanks that is an amazing video just look at the views that Dan Lok gets to enjoy just look out of the window. $10,000 is a lot but I presume he has expenses and has worked hard. I would like to hear what the client felt of the advice later on.

  7. Loved the confidence Dan. But what if I am new in the field? If I am not a Bentley and the client is more experienced than me in the street, I can't show that confidence. What to do then?

  8. Charge more if you know for sure you can provide useful and quality services..not when you have like 13 clients…charging more won't do good to bussines, just saying.

  9. I am just a beginner into the business world who never built a business before and do not network with business.

    However, by reading books and watching videos in this field, I know that Dan was not joking.

    Dan may charge that high amount of money but in return for that client, he could generate much more money if he follow and implement what Dan will be teaching him. The client may seem to lost 10 thousand dollars but if he succeed which is depend on him (and not depended on Dan) then he might be generating $10 thousand dollars in very short amount of time or days and continue to do so.

    If the thing you invest will change your Game, then it is definitely worth the time and money no matter the cost or pain.
    I have been keeping an eye for the "knowledge business blueprint". Go check it out if you want to start or grow your business.

    No i am not a scammer or sponser but just want to help others 🙂
    have a nice day or night wherever you are now.

  10. Dan Lok, wow I understand now how you close at least by watching closely at all the dialogue between you and the person on the other end of the phone conversation. You put your self in the position of that you are the man . Professional and you felt out his emotions and how he said things. This guy put his stress and emotional complex right out there and you knew exactly what to say because of it. You didn't allow him to as They say, beat around the bush. It was simply give me a yes or a know. Thanks for showing me how you handle clients.

  11. I can say that this is not about minutes, how much money can you do in 10 min, but about knowledge and authority. A person with knowledge will have the authority to ask for what is worth it. So it doesn't matter if is 10 min or 5 secondes, what matters is that you know how to help and because of that you can ask for millions as long as the customer can pay.

  12. If maybe this is a edited video , but for me managing a business for about 9 years? This actually happen, even the little detail on the video actually happens , the deepbreaths after knowning that the client really want your works or products , i mean for the negative thinker of this video that just finding a hole on this channel and not even doing a serious business , YOU KNOW NOTHING

  13. That 6 minute video is $500 worth….. He charging $5000/hr, divide by 60 and it's $80+/minute… Dan I could make you an automation tool that saves you that 6 minutes that you're not receiving your $500 for…. I'll only charge you $250 per call/lead. That gives you 360 seconds to deal with bigger strategic initiatives. 🙂

  14. Great example on how a call should be done. Love the "why would you come to me to help you raise your price if I offer you a discount?" Pure gold!

  15. I think the reason why it is scripted is because Dan wants to give us knowledge and a lot of basic sales techniques 🤷‍♂️

  16. That was brilliant! Dan made it like customer needs him not other way. Great strategy i learnt a lot from it. Thanks dan

  17. Lol $5000 for one hour for his “strategies”. Gtfo. The only person I would pay that kind of money too is Elon musk

  18. FOLKS, if you truly want to learn how this call is possible, you honestly need to join HTC. Here's a HINT: It's all about positioning, frame, and all the value/relationship building that his marketing funnel did in the FRONT END .. before this call finally came to be 🙂

  19. Well done! The guy was a laydown though. Id love to see a cold call from the beginning and hear his pitch, not a 90% lead who called in specifically seeking out Dan from his youtube video's

  20. That person was gullible. If it was me Dan would have heard an early goodbye.
    Then again, i wouldnt ask for a discount too. I would look for competetive prices.

  21. My question is when do you start turning down the price you don’t want? If you didn’t have any clients would you turn down the “discount” question the client mentioned

  22. People pay thousands of dollars for studying something they don't even enjoy in college, (AND possibly never get a career) but yet ask for discounts from the kings of entrepreneurship.

  23. I am fan of Mr Dan look.
    I want to learn more thing with your programme channel they help for fresher and experience people also.
    Wish to meet you soon

    Arun Tiwari

  24. To me, what is very important is the questions you ask. Asking right questions does wonders. I feel the key question Dan asked (which I want to use) is "What are you hoping to get from me today?" With that question, Dan will not only know what his customer needs but Dan can gauge how serious (or determined) is the customer before offering the right options for sale.

  25. BOOM goes the dynamite.
    Love how you used the "just suppose" close Dan – Just suppose I accept that arrangement, what are you going to say? I'm going to say FUCKING YES.

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