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7 Undeniable Reasons to run Facebook and Instagram ads

7 Undeniable Reasons to run Facebook and Instagram ads

Hi guys. So, let me ask you a quick question. Are you running Facebook ads for your business,
and if you’re not, why not? So, today I’m here to share with you seven
undeniable reasons why you should be running Facebook ads for your business. Now, if we haven’t met yet, my name is Fernanda. I’m a digital marketing strategist, Facebook
ads specialist, and founder of FAB Marketing. Reason number one why you should be running
ads for your business on Facebook and/or Instagram is the following. Facebook has over 2 billion active users. So, unless you’re targeting people who live
in another planet, your audience will be on Facebook. It’s undeniable. It’s the biggest social media platform. So your target market is using Facebook. Now, reason number two is because as a business
owner, you obviously want to attract new customers, and there’s no other better way to bring in
new customers, new leads, new traffic, new inquiries to your business than advertising
on a platform that has more than 2 billion users, right? Now, the number three is despite what people
think, it’s quite affordable. Facebook ads are much more affordable than
advertising on TV, radio, or even Google. It can even spend just $5 a day, or at least
you can get started with $5 a day, which, come on, won’t break the bank, right? Reason number four is because unless you live
under a rock, you might have noticed that social media organic reach has been dropping
dramatically, right? So, you might post something on your social
platforms, and then you hear a few comments in there, you get a few likes. But that’s about it. Even if you have thousands of followers and
people who like your pages, you’re still not reaching not even a third of them. So advertising is a way to reach all your
followers and more. Now, the fifth reason why you should be looking
at advertising on Facebook and Instagram is because it’s highly customizable. Now, I don’t know about you, but many of my
clients have a number of different target segments. So, they don’t just target one particular
market, but they have different target markets. With Facebook and Instagram ads you can customise
your ads to speak directly to your target audience, and you can also use Facebook, very
sophisticated target capabilities, to target your particular niche. So that is gold, isn’t it? Now, the sixth reason why you shouldn’t overlook
this form of advertising, it’s because it offers really in-depth, useful analytics. With Facebook ads you can assess all of your
results, you can see which target audience are responding to your ads, who is not responding
to your ads, what kind of copy attracts your ideal customers, what kind of images attract
your ideal customers, videos, and just so much more. You can really get to understand what your
target market respond to and then you can do more of it. And the seventh and last reason is because
you can re-target everybody. Now, when I say everybody, I don’t mean everybody,
but I mean everyone who has visited your website, people who have put a product on card, but
left without purchasing. You can re-target your email list, you can
re-target people who clicked on previous ads, people who have been interested in your business. The people who almost purchase but didn’t
quite. So, you can keep on targeting them through
Facebook ads and then help them make that purchase decision and work with you or buy
from you. All right? So, there have seven undeniable reasons why
you should be looking at Facebook ads or Instagram ads. If you have a question pop it below, let me
know. Otherwise, subscribe to the channel if you
liked this video, and if you’re after some Facebook ads resources, go to my website at
FABmarketing.com.au/resources, and then you can download my Facebook ads guide and cheat
sheet. All right, I hope you have a great day. Bye.

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