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5 Reasons Why Your Facebook Ads Are Not Being Approved

5 Reasons Why Your Facebook Ads Are Not Being Approved


Hey everybody, what’s up? On this video you’ll find out five reasons
why your ads are not being approved. Hey what’s up guys? Hernan here and welcome to another video. Now in this video, I wanted to specifically
address the question of why my Facebook ads are not being approved, or why my ads are
being disapproved and whatnot. I wanted to kind of give you five reasons
to actually check when you’re launching your Facebook ads, because the reality is that
Facebook has changed their rules a lot, and I mean a lot over the past, I would say 30
day and some of your ads that might be running right now, then after a closer review they
might be get disapproved. So let’s jump into the five reasons why your
ads are not being approved. Now with that said, I also want to invite
you guys to the free Facebook group. It’s 100 percent free and actually we got
featured on one of the top nine Facebook groups for digital marketers that you should check
out by ahrefs, so I’m gonna leave a link to that article on the description of this video
below, so thank you to the guys in ahrefs, I mean they say it, you should definitely
be checking it out. All right, so let’s jump into the five reasons
of why your ads are not being approved on Facebook. The main reason, reason number one, is that
you might be promoting something that is either banned or restricted on Facebook. You know, here’s the thing. I’ve been having a big influx of people contacting
me trying to promote stuff like bitcoin or stuff like CBD oils and stuff like, I don’t
know, beauty products and whatnot. Not all of them are completely 100 percent
banned. Bitcoin it was banned, but now they put it
back on, but some of them might be restricted. By restricted I mean that you need to be super,
super careful, like I mean, extremely careful when it comes to what kind of claims you’re
doing with your Facebook ads and what kind of pictures you’re using, etc., etc. Do not be … like some stuff you cannot promote
on Facebook, okay. You cannot promote guns, you cannot drugs,
you cannot promote hate, I don’t know human trafficking, it’s just, you know, Facebook
is not a one size fits all kind of platform, okay. So you should understand that. But some products, like financial services,
like beauty products, like those type of things, they’re really scrutinized by Facebook, okay. So if you have a financial offer or if you
have a financial product, that’s fine, but you need to be super, super careful with your
wording, with your video, audio, in case you do videos, with what you’re showing in your
imagery. Again, be super careful when it comes to whatever
claims you’re doing. Do not use before and after pictures, those
are not well received on Facebook and pretty much … sometimes it’s actually better to
find another network to promote your products. Now, the second reason why your ads could
not be approved, is because you are giving people a bad experience in your landing page. And by bad experience, I mean that either
your website takes a lot to load, it might be offline or it might be the case that the
ads or the pace rather is too claimy, again maybe your ads are good, but your [inaudible
00:03:18] claims are happening on your landing page, or maybe there are a lot of pop-ups
and what not, and what Facebook does is they do check those two things. They check number one the ad, but they also
check the landing page. Facebook will not go further then, for example,
a payment gateway, they will not go further then let’s say an opt-in form, all right? So, have that in mind. Your Facebook or your landing page, rather,
that you’re sending people from Facebook needs to be compliant as well, you need to have
your privacy policy, you need to have your disclaimer, your contact details and all that
jazz, so that your Facebook ads will get re-approved. Because again you’re kind of abiding the rules
on the Facebook side of things, but you’re breaking them on the landing page side of
things, which is not a good thing. Number three reason that your ads might not
get approved is because of a text issue, on the image or the audio. Here’s the thing. There was a, once upon a time, and once upon
a time I mean last year which in Facebook terms is like a million years, there was this
fact that you couldn’t run ads with higher then 20 percent text, okay. So if you had an ad that was higher then 20
percent text in the image, it will get disapproved and rejected immediately. So, the reality is that that changed. Now you are allowed to run ads with more then
20 percent text on your imagery or videos but, according to Facebook, they will decrease
your reach. Now there is a threshold for that. I think that’s 40 percent or something, I
think it’s above 40 percent, don’t quote me on that because I don’t remember correctly,
but I think it’s above 40 percent. If you have only text in your ad, it will
get disapproved. So, it’s not about 20 percent anymore, it’s
about a little bit more, like 40 or 35 percent. So if you’re going at that route, your ad
might get disapproved. Now if you above 20 percent, there’s this
… you know your ads might get a little bit less reach, which is kind of debatable because
I have some ads out there with more then 20 percent text on them and they’re working really
really well. So, have that in mind. Now the fourth reason why your ads might not
be approved is because you’re referring to personal attributes of the viewer. For example, there’s this fine line where
you’re actually referring to personal attributes like ethnicity or race or religion from the
personal viewer and you’re actually targeting them. Like for example, you cannot say, hey Hernan
this t-shirt is for you, right? You cannot say that. Or you cannot say stuff like, meet other Christians,
or are you a Christian meet other people like you. Stuff like that, you know. Stuff that refers heavily to personal attributes
are not gonna be approved and that’s kind of a … sometimes it’s kind of subjective. Sometimes it’s like blatant, you’re playing
with it really bad, but sometimes it’s kind of subjective, because at the end of the day
maybe, the algo approves your … maybe the algo approves your ad, but then somebody from
the policy team, they will disapprove it later one. So it’s kind of subjective and you need to
show people … that’s a little bird right there … you need to show people why your
ads are not that … you’re not referring to any kind of attributes or personal attributes,
etc. etc. So have that in mind. And last but not least and I know that I have
a problem with this, is that grammar, spelling and the whole general idea that you need to
write good. You need to write good in order for your Facebook
ads to really work. So have that in mind. You need to check with something like Grammarly,
I use Grammarly in conjunction with Hemingway app. Grammarly will allow me to go through all
of the grammar, spelling and whatnot and then Hemingway app will allow me to do my Facebook
ads a little bit simpler, because you want people to read them and you want to have this
in mind that your ads need to be simpler. To be simple you don’t need to use big words
and whatnot, so have that in mind. Spelling, grammar, if you have a lot of spelling
errors, a lot of grammar, like grammatically or grammar errors, that’s the problem right
there, your ads will potentially get disapproved. So there you have it guys. Five reasons why your ads might be disapproved. If you have any other reasons that you want
to discuss, I strongly suggest that A, you post on the comments below, tell me what you
think, tell me what kind of reasons you’re getting, maybe there’s not a reason, maybe
sometimes your ads are not getting approved and there’s no evident reason for that and
if you think that you’re playing by the rules, just resubmit it. But have this in mind, a lot of disapproved
ads on your ad account, or if you have like a lot of disapproved ads at once can get your
ad account shut down. The reality is that something that you launch
today, which is completely abiding by Facebook rules, maybe six months down the road it won’t
and will get disapproved, because you get your ads deactivated and then you’re not running
them anymore, but they will disapproved at some point. So it’s kind of a tricky system that they
have. But anyways, it is what it is, right? So if you have any questions, etc., etc. go
ahead and post them on the comments below and number two, come and join the free Facebook
group and tell me what kind of ads are getting disapproved because it’s really important
that we go through it together and we kind of gather this data, we crowd source this
data from Facebook so that we have a good idea on how to make our ads better. All right guys, so thank you for watching
this video and I’ll see you on the next one. Bye bye.

32 thoughts on “5 Reasons Why Your Facebook Ads Are Not Being Approved

  1. I've spent the last eight hours (a full work day) trying to get an ad approved. Its hard! Meanwhile as I'm learning how to give FB exactly what they want, I'm getting closer and closer to getting my ad account banned with every failed attempt. Argh…

  2. You mentioned the landing page and the need for privacy policy, disclaimer etc. Is there a page on FB for this? I googled it and can't find it. Or can you go into more detail on that? I added links to the privacy policy, terms and conditions, contact us, and the homepage. You reckon I need a disclaimer page too? I don't even know what I would need to disclaim.

  3. Your ad wasn't approved because it doesn't follow our Advertising Policies, which apply to an ad's content, its audience and the destination it links to. We don't allow ads that use profanity, or refer to the viewer's attributes (e.g. race, ethnicity, age, sexual orientation, name) or harass viewers.

    How to fix: We recommend focusing on your product or service, rather than the audience, and/or remove the profanity from your ad and/or destination it links to.

    If you've read our policies and think that we've made a mistake, you can request a second review by our team. how can i approve the add plz tell me 🙂

  4. hi i have a question for you !
    we are a new it and we develop smartcontracts using blockchain , i want to try advertising through facebook , but always they disapprove them , do you have any idea how to fix , or when can i promote my business

  5. I'm getting disapproved on Promoting a video for my new app launch for meeting new people, I'm targeting singles etc, people who like tinder

  6. I want to promote CBD oils in the UK which are all advertised on Amazon UK? I Don't understand why they say illegal content? 🙁

  7. Hey Herman, can you help me man? My Facebook ads keeps getting disapproved and its saying "tobacco products can't be promoted" and it doesn't make sense because I'm not promoting ANY tobacco products.

  8. Hello can you review my Facebook ad, I will post it on your Facebook group 😁. I'm selling the Nike Roshe Trainers

  9. Great video Herman, i had an ad approved running for a few days and then it just got disapproved, and it said something about using the facebook logo wrong or an old version, but the logo was not on the promo video. i think facebook makes this so complex and weird sometimes is nuts.

  10. Hey hernan , i find trouble in creating fb ads camp. It can't approv payment method they deducted 3 buck and stop even my spend limit is more than 2000$ …. what would i do

  11. Can you please help me with this question. I created an ad on Facebook and they did not approve as the ad was related to "work from home" and making an income from home. Facebook said that they have a policy against "work from home" and they consider this could be MLM and scam. I explained my home income opportunities are legit and not a scam, but they upheld their decision and did not approve my ad. I have refrained from even sending the posts on my website to show on Facebook, fearing that Facebook might not allow that as these posts related to making income at home. I wonder if I could at least send posts like that to Facebook. I am concerned they ban me from Facebook altogether and I won't be able to use Facebook anymore. If I cannot get my income opportunities ads approved on Facebook, could I at least send posts about this topic to Facebook under my own page? Please help me with your answer. Thanks.

  12. A. You did a fantastic job – thanks.
    B. I subbed.
    C. I hit that Bell, and pressed "Like"
    haha – jk –
    GREAT VIDEO!! ( :

  13. The reason your ads are not being approved is because Facebook has a really shitty robot. It's what happens when a company is run by a bunch of progressive liberals who think the public should be treated like five year olds.

  14. Hey, please i have been trying to put up an ad but it keeps getting disapproved.. was told it contains sexual content.. am confused because d video or the caption dosnt contain any sexual content..please could you help me… am getting frustrated😑

  15. why is beauty not allowed? I have an organic skincare line. my ads are not being approved after 2 days

  16. A 6th reason is running politcal ads. What is tricky is it may not be a real political ad. If your settings for your audience include political parties, local government, etc, the ad is going to get rejected as an unauthorized political ad because the audience you are targeting. I have had ads denied for this reason and then approved after changing the audience targets. You can maybe get your ad approved as poltical if you have applied to Facebook as a political advertiser and been verified and approved.

  17. Hi could you please help me out with this link https://www.facebook.com/Commercial-Rent-Out-Kolkata-395136301210903/

  18. I post my eyelash extensions on fb market place.. And I use images from Google and sometimes my own work images as well but still not approving my post… M struggling too much… But other people using Google images and they still on fb market place on regular basis.. Pls help

  19. I tried to create my instagram account to a business account, but it didn't happen n popped up with "you are no longer allowed to use facebook products to advertise. You can't run ads, manage advertising assets or create new ad or business accounts. Learn more" what does this mean??? Plz help me!!!!!!!!!!

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