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5 Facebook Ads Myths Busted!

5 Facebook Ads Myths Busted!


Well, today I’m here to debunk five Facebook
ad myths. I’m Fernanda, by the way, a marketing strategist and Facebook ads specialist and
I work with women in business to grow their business online doing what I do best, Facebook
ads. Five things that I always hear from people either online or in person and drives me nuts
are the following. Number one, Facebook ads don’t work. Well, they do because if they
didn’t work, I wouldn’t even have a business. Many, many businesses have been growing dramatically
because of Facebook ads. Now, yes, you do need to know what you’re doing. You do need
to know how to operate Facebook ads and how to have a proper strategy for your ads to
work. To just put an ad to any random audience with any random copy, no, that is not going
to work. Usually, if someone says the Facebook ads don’t work, they surely do not have a
proper strategy for the ads or they don’t know how to do it, but they surely do work.
Some of my clients are getting 12 times return on their investment only through Facebook
ads. I can say with certainty that they work. Now, the number two myth that drives me nuts
is you need to spend a lot of money to make money from Facebook ads. Now, that’s not true
at all. As I said, many of my clients are small business owners, as I mainly work with
small business owners and they are not spending a lot of money. You can start your Facebook
ads with only $5 a day. Do some testing, see what works and then you scale your ad spend.
But as you scale your spend, you also are going to see bigger results and then, bring
more leads and more clients into your business. The third myth that I want to bust today is
that Facebook ads are only effective for online businesses and are not effective for brick
and mortar businesses, but they are. Because you can target people around you based on
the geographical location and as people nowadays are browsing websites and social media on
their mobile phone, they can see your ad and go to your shop. They are actually very effective
for brick and mortar shops. Now, number four myth we are going to talk about today is that
my audience doesn’t buy from ads. Yes, I have heard that one before. Now, let me tell you,
your audience, whoever they are, they are people just like you and me and if they see
an ad that is interesting enough and is talking directly to their problems and offering a
solution, they are going to click on your ads and they might not buy immediately, but
through a proper strategy and perhaps the sales funnel, they will engage with you and
they will buy from you. When people say that my audience doesn’t buy from ads, they mean
they might not click and buy immediately. But if you send them to a converting sales
funnel, they eventually will buy from you. The fifth myth I want to bust today is that
Facebook ads are for established businesses only and not for people who are starting out.
Now, while established businesses, who want to grow and scale, will find Facebook ads
invaluable and that when if you can use Facebook ads to grow. If you are starting out, how
are you going to drive traffic to your website? A lot of things take time to work. SEO takes
time to work. Organic marketing takes time to work and so on. One of the easy ways you
can do to drive traffic to a new website is through Facebook ads. As I said before, you
can start with $5 a day, which won’t break the bank. Then, you can start seeing traffic
hitting your website and get inquiries and sales. Now, if you have any questions about
Facebook ads, as you can see, I’m very passionate about, so pop them in the comments below.
Subscribe to my channel, so you can see my next video. Share it with your friends. Why
not? So, they might find this also very helpful. Don’t forget to download my Facebook ads guide
and cheat sheet to help you get the most from Facebook ads. All right? I’ll see you next
time.

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