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5 Deadly Google AdWords Mistakes To Avoid

5 Deadly Google AdWords Mistakes To Avoid


Hello. In this video I’m going to show you, how to
avoid the five deadly Google AdWords mistakes you must avoid and this is going to save you
a lot of money, increase the performance of your campaigns and give you a positive ROI. So keep watching and I’ll show you how. Hello I’m Uzair and thanks for joining in. In this video I’m going to show you the 5
deadly Google AdWords mistakes you need to avoid to improve the performance of your campaigns. Get more conversions to reduce your cost per
conversions and basically get a better return on investment on your budget. So let’s get started. So the first thing you need to do is to link
your Google Analytics to AdWords. I see many accounts which don’t link both
the accounts. Now to give you an analogy as to why Analytics
is critical to the success of your Google AdWords campaign. Let’s assume AdWords is our vehicle or our
car to take us to our destination or to our goal. Analytics is the dashboard of that car. So when we sit in the car to start our journey
the first thing we look at is the dashboard. What if your dashboard was blanked out completely. You don’t have anything on there. So it is going to be very dangerous to drive
a car without the dashboard because you won’t know how much fuel is left what speed you’re
travelling at. Are there any red lights or danger warning
signs from the engine coming through. So if you don’t have a dashboard. You can not drive a car safely. And the same thing applies to AdWords. If you don’t have Analytics you cannot run
AdWords properly. In fact you are going to waste a ton of money
because the metrics won’t be coming through. So once you link both of them together and
the data flows from AdWords into Analytics and then you can see how those visitors coming
through from AdWords are performing on your website whether they are completing the goals
or the call to actions which you want them to take. So that’s my first step as to before you start
any campaigns link Analytics to AdWords. So here’s how you link your Analytics account
to your AdWords. You go in your account and admin and then
property column you see AdWords linking. Click on there and click on this new link
group button and you’ll be able to link your AdWords account to your Analytics. You can see I’ve already got a test account,
test AdWords accounts in here so I can see one account linked. So, it’s fairly straightforward and that’s
all you need to do. The other great advantage of linking Analytics
with AdWords is to be able to use the Analytics remarketing list in AdWords so that is very
important and it is a very powerful way of running and setting up a remarketing campaign
in AdWords with your Google Analytics audiences. Okay. The second one is negative keywords. I’ve said it many times in the past and I’ll
keep on saying it. You got to use negative keywords to avoid
the wasted click. Loads and loads of account which I see don’t
use negative keywords and it just wastes a lot of money. So, please start using negative keywords if
you haven’t already started doing some. Keep search and display networks separate. So when you are setting up a campaign in AdWords
you must run them separately. So let’s go into our interface so I can explain
to you what this is. So you go into your settings. And then you go into networks. So now you’ve got your search network which
includes the Google search partners and also the display network. Search and display networks are completely
different or opposite to each other. They work differently, they run differently. We optimise campaigns completely in a different
way. So please never run it like this. If you do want to include the search partners
in your campaign that’s fine. But avoid putting both the search network
and the display network in the same campaign. Keep them separately so set up a campaign
for the search network and then create a campaign for the display network. So that is one way to stop wasting a ton of
money because you need to know what’s working over here and what’s not working over there
and then bid accordingly, optimise the way you need to give you a better performance
on your campaigns. So always keep them separate. I also tend to keep the search partners separate
as well. So these are also the partner websites which
Google has partnered with. If you don’t know what they are just click
on this question mark bubble and go to find out more. And there you go, you will see what this is. These I believe are websites like AOL, Ask.com
and websites like that. So these are the search partners I would also
tend to avoid it. And then set up a campaign separately. To my search network campaign only. OK. So let’s go back to our notes. So the third one was keep search and display
network separate. Fourth one is a wide broad match keywords. You may have heard from me loads of times. I’m not a big fan of broad match keywords
because they’re too broad. Unless it is for branding exercise and there
is a huge amount of budget to be used up then by all means use broad match. But most campaigns that are run by business
owners, they want a positive ROI. Or campaigns which are run with a direct call
to action or a direct response campaigns. So you’ve got your other keywords like the
exact phrase Broad modified keywords used them along with the negative keywords. And then you are going to keep your campaigns
profitable because broad match again is too broad. Fifth one is the use of Ad extensions. Not many advertisers use this. Why wouldn’t you use this because it makes
your ad a lot bigger. It is one of the Googles best practices to
run ads. So you’ve got to use ad extensions. It makes the ads look bigger takes more space
at the top of Google and you get multiple links to various other pages of your website. So it also increases your ad rank, which affects
obviously your CTR, reduces your cost per click and reduces your cost per acquisition. So.,overall it’s a win-win situation for you
and advertisers and for Google because using ad extensions makes your ads a lot more appealing
to the person looking at your ad. So how you set them up is you go into your
interface. You go to ads and extensions. Go to the extensions and then you’ll see all
the different types of extensions available to use for your campaign. So you’ve got your Sitelink, Call out, Structure
snippet, Call, Message, Location and so on. I’ve got some links to my other videos where
I show you how to set up other text call extensions or other ad extensions in my videos. So, I’m not going to cover in this one. This is just an overall video as to what mistakes
to avoid and not using ad extensions is definitely one of them. OK so to recap. The five mistakes to avoid. First of all and they’re not in any order
these are just the five most critical mistakes or deadly mistakes which people make when
running AdWords. One, is to link your analytics to your AdWords. Always use negative keywords keep your search
and display network campaign separately and don’t use them the same one. Avoid broad match keywords and use ad extensions
so I hope you enjoyed the video and if you would like me to create similar videos like
this one then put that in the comment box below. I will do my best to create a video like this
one for you. Before you go please do subscribe to my channel
and hit the bell notification icon to be the first one to be notified when upload other
similar videos like this one. Thank you for your time. I really do appreciate it and I look forward
to seeing you very soon in my other videos. Bye for now.

23 thoughts on “5 Deadly Google AdWords Mistakes To Avoid

  1. i am finding it difficult to set a campaign because in India there is different interface of Google AdWords what can i do ? sir

  2. Read Blog: How To Increase Website Conversions Using Goals! https://www.sfdigital.co.uk/increase-website-conversions-using-goals/

  3. Should you set up Google Analytics even if you only have a stand-alone landing page instead of a website as part of the adwords campaign? (great content too, great information thank you for posting the videos)

  4. Regarding the search network to include search partners, can the clicks/conversions be differentiated between using the analytics?

  5. Mere paas filhal na to caar h or na hi dash board😒😒😒pehle aapse gaadi chalana sikh leta hu baad me gaadi dashboard or license wagerah sabka jugaad kar lunga🤣🤣🤣thnx sirji🙏

  6. Assalamualeikum Sir,
    Good Day,
    I need a help from you. I'm having a problem with my google ad words , I guess my competitors who are listed below me are clicking on my ad link continuously and because of that I'm paying a huge amount every month to Google. Is there any way so that I can keep a limit of 1/2 clicks per IP Address Or Is there any other solution. If you have already posted any video regarding the same issue, Kindly share me the link. Please help me out Sir. Waiting for a early and a positive reply. Thank you,
    Allahafiz

  7. THANK YOU! Mr. Uzair, finding your channel is the BEST THING happened to me because I'm learning A LOT from you. You explain videos very clear… God Bless You and SUCCESS.

  8. Great tips, concise information, not confusing at all. THANKS very much and please keep making more videos.

  9. very informative videos u have..your voice also very attractful.we love to hear it and dont bore with your voice while seeing totrials.thanks

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