– Today on Pro Church Daily, we’re talking about three
successful Facebook ads campaigns from real churches. – Well hey there and
welcome to Pro Church Daily. The show where in 10 minutes or less you’re gonna get a daily
dose of tips and tactics to help your church share
the message of Jesus while we navigate the
biggest communication shift we’ve seen in the last 500 years. I’m your host Alex
Mills, joined as always, by the boss-man it’s Brady Shearer and today we’re talking about
three successful Facebook ads from real churches. – On episode 170 of Pro
Church Daily, Alexander. – Yes.
– We talked about how to run a successful
Facebook Ads campaign at your church. Four-step strategy, breaking down exactly how to use Facebook ads to
reach into your community and connect to people
that are not yet connected to your church.
– Yep. – And really how Facebook ads and Facebook is the
greatest outreach platform that we’ve ever had.
– Yeah it really is. – Because of the attention and
because of the affordability. Now, if you’re feeling
a little bit skeptical, we wanted to give you exact examples to show you how to do this and how other churches
have already done it. – Okay. – So let’s dive in with the first example. this is an Easter advertisement, and the copy for this advertisement reads, Easter at Blank Church, a live petting zoo and Pastor Jim’s new series, do over. If you’re watching this
episode of Pro Church Daily which we highly recommend that you do because there are a lot of actual image graphic examples of these
Facebook ads to look at them. You’ll be seeing it on the
screen, if you’re listening, the picture that accompanies this ad is the Easter eggs that you paint. – Classic, super bright.
– A very bright and colorful big Easter at Blank Church
text on the graphic. – [Alex] It’s gonna jump
right off the screen. – And yeah, and then a photo of the painted Easter eggs. There’s a purple one,
there’s an orange one and all that good stuff. So a couple of things to note
about this actual example. Bright colors.
– Yeah. – When you’re scrolling through Facebook this type of image is
gonna really stand out. – Of course.
– Because it’s so bright and so vibrant. At the end of the day,
the number one behavior that you’re trying to
trigger with Facebook ads is stopping the scroll. That’s how people are using Facebook. They’re scrolling their feed,
scrolling scrolling scrolling. If you want to actually connect with them, the first thing you need
to do is stop the scroll. – [Alex] Yeah.
– I think this photo does a great, great job of that. Let’s talk about the specifics
of this Facebook ad campaign. There were $433 spent on
this Facebook ad campaign. When it came to the targeting, this church targeting everyone
between ages 18 and 65 plus within 30 miles of the
church’s geographic location. – A classic.
– More than 100,000 impressions on this
ad with a 4.23 frequency which meant, of those 100,000 impressions, the average person saw this ad 4 times. That’s what frequency means. – Is that a pretty high frequency? – It’s a very high frequency.
– Yeah I thought so. – Yeah, 1,164 clicks to the website. – [Alex] Also high.
– [Brady] Cost of 37 cents per click, very low. That’s very great. What happened when someone
clicked on this ad? – Okay.
– A person would go to a landing page that had, for this Easter service, location, service times, directions to the church, a summary of everything
going on at the church for this Easter weekend. You know, photos from
the Easter petting zoo of the year before. There was Easter graphics, series artwork. – [Alex] That’s great.
– Basically a landing page dedicated
to this Easter service where a person could figure out, oh okay this is exactly what’s happening. – And showed them things from
last year’s Easter service. Say yeah–
– Yes. – this is what we did last Easter. This is kinda what you’re
getting yourself into. That’s great.
– Real photos of the church. Oh okay, this is really helpful. – Yeah, love that. – Let’s talk about the results. So this was a church of 2000 people. They spent $434 on this
Facebook Ads campaign and they saw these results. The senior leadership
estimated that 15 hundred, (laughing) 15 hundred additional visitors came to their Easter services. – We’ve got room for that. (laughing) – The only other advertising they did for this Easter weekend in
addition to Facebook ads was a single print ad in a magazine. – Wow.
– A church of 2,000 people with an additional 15 hundred
visitors on Easter Sunday. – Wow.
– That’s example number one. – Yeah.
– Example number two was for a fall festival. The photo of this Facebook Ads campaign is a stock photo of a
bunch of Halloween candy. Really bright orange.
– Yeah. – [Brady] And then one of
those, those plastic Halloween, like, what’s that called? – [Alex] A Jack-O’-Lantern.
– [Brady] Jack-O’-Lantern. Right, so it’s a Jack-O’-Lantern– – [Alex] Full of candy. – [Brady] Full of candy. Not a real pumpkin, like– – Like a plastic one.
– The one that you bring to– – Yeah, trick-or-treat.
– You know, trick-or-treat and then they put the candy in it. – I wouldn’t know anything about that I’ve never gone trick-or-treating. – Well because you’re sanctified, that’s good.
– Right – So the Facebook Ad copy for this read, Fall Festival, this Sunday at Blank Church from one to three p.m. Bring your whole family for a day of free candy, food, carnival games, face painting and bounce houses. This event is 100% free
and open to the public. We can’t wait to meet you. – Smiley emoji. – Smiley emoji. Now what happens when you
click on this Facebook ad? You get taken to another landing page, and on this landing page, you’ve got date, location, service times, directions to the church, a summary of everything going
on for the Fall Festival, it’s all there. Let’s talk about the specifics for this Facebook ad campaign. – All right. – [Brady] The spend cost, a total of $61– – [Alex] That’s more my kind of budget. – [Brady] and 58 cents. Now how much would you pay
for a billboard? $5,000? – Yeah too many– – How much would you pay for mail ads? – Too many dollars.
– Hundreds and hundreds and hundreds of dollars. $61 and 58 cents. The targeting, everyone between 18 and 65 years old within 10 miles of the churches geographical location. So this would suggest the church is in a more densely populated location. – Yeah. – So their radius didn’t have
to be as big as 30 miles. Bring it all the way down to 10 miles. – Right – [Brady] 8,000 impressions,
with a 1.26 frequency, there were 167 clicks to the
website, 37 cents per click, – [Alex] Nice. – [Brady] and the results, this was a church of 120 people, spent $62 on their Facebook Ads campaign, over 500 people showed up to
– Stop it. – the fall festival. In this leaderships verbiage, they were totally slammed, they had dozens of people
give their lives to Jesus, and reached a ton of people in the community for the first time. A church of 150 with a Fall
Festival of 500 people. – Maybe you don’t want that many people. – What if I only spent $2 on Facebook ads, like maybe that’s (laughing) – Yeah. – Alright, example number three. This was for a direct service promotional. A lot of the times that we talk about finding the intersection
between faith and culture. So, Fall Festival is a great example. That’s a good bridge event before actually inviting someone
to your actual service. – Yeah. – But, if you want to go
straight for a service promotion. Here’s a fun way of doing it. – This is a great way to do it. – So here’s the copy for this Facebook ad. The photo is, like a photo of big church, with a stage. – [Alex] Hands raised. – [Brady] Bunch of people, hands raised and the title on the graphic,
on the overlay just says, “We’re saving a seat of you.”
– [Alex] Nice. – [Brady] The ad copy
is really what’s fun, it says, “This Sunday is “International Go Back To Church Sunday. “Did I just make that up?” – [Alex] Yup.
– [Brady] “Yeah I sure did. “But if you’re reading
this, it’s not an accident. “What if this Sunday is
the day that everything “changes for you.”
– [Alex] Yeah, so good. – [Brady] “What if this
Sunday is the day you “finally find what
you’ve been looking for? “You can wear whatever you want, “drink coffee in the sanctuary,” – [Alex] What. – [Brady] “Meet some great people. “We don’t judge, we help people win.” – I wanna go to that church. – I’m excited to win, and I want this church to help me do that. – Yeah. – So there’s some fun
and playful copy here. They’re injecting personality. Don’t feel like your Facebook
ads need to be corporate, needs to be all formal. – If your church is like, fun,
engaging, family friendly. If you got a bit of personality, inject that into the Facebook ads. – Yeah lean into that. – Your vibe attracts your tribe Alex. – I’ve heard that said once before. – I’ve said it often actually. And this is the type of thing that is a great example of that.
– Yeah. – Specifics for this Facebook ad campaign. $675 ad spent. Everyone
18 to 64 years old. – [Alex] Okay. – [Brady] Within 15 miles of the churches geographic location. More than 200,000 impressions, with a 2.85 impression frequency. More than 2,000 clicks to the website, at 32 cents per click.
– [Alex] Nice. – [Brady] The landing page,
again had the location, service times for the different campuses, directions to the church, photos of the main service, kids ministry, sermon videos
so you could watch through what’s this pastor
going to be speaking on, what’s that like. With the heading, and I love this, test drive a service. – Yeah.
– Which is very cool. What were the results you might be asking. Well a church of 6,000 spent $675 on this Facebook ads campaign. To these results the lead pastor said that when he got up to preach
at their second service. It looked like an ocean of
people in the sanctuary. – [Alex] So too many to count. – Too many to count. I mean you’re already a church of 6,000. – Yeah – Three examples, a church of 2,000, a church of 6,000, a church of a 100. It doesn’t matter how big
or small your church is. These are exact examples
when it comes to targeting, creative copy, ad
messaging, the follow up, the landing page, the exact
specifics and results. You can do this, and you might be asking, “Brady three examples is fun, but what if there were
three more examples?” – What if there were three more? – Well that’s what we’re going to tackle on the next episode of Pro Church Daily. We’re going to show you three more completely different examples of successful Facebook Ads campaigns in Pro Church Daily episode number 172, this was 171.
– [Alex] Yes. – The featured resource, we wanted to highlight for this episode
of Pro Church Daily, is the perfect church
homepage infographic. When you’re sending people
from your Facebook ads you’re sending them to your website.
– Yep. – And your website homepage is where your first impression is gonna be made. We’ve looked at iTracking
studies to identify every single thing that
needs to be on your church websites homepage.
– Yep. – It’s called The Perfect Church Website Homepage Infographic. It’s a long title, but
it’s an awesome resource. It’s free, it’s linked in the show notes. – Yeah.
– Check it out. – That’ll do it for this
episode of Pro Church Daily, we’ll see you in the next one. Hey thanks for watching this
episode of Pro Church Daily, Make sure you subscribe to this channel so you never miss another video. – And I got a question.
Keke, do you love me? If you do, like this video. (laughing)