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3 MORE Great Facebook Ads From Real Churches

3 MORE Great Facebook Ads From Real Churches

– Today, on Pro Church Daily,
we’re talkin’ about three more successful Facebook ads
campaigns from real churches. – Well, hey there, and
welcome to Pro Church Daily, the show where, in 10 minutes or less, you’re gonna get a daily
dose of tips and tactics to help your church share
the message of Jesus, while we try and navigate the biggest communication shift we’ve
seen in the last 500 years. I’m your host, Max
Thrills, joined as always by the boss man, it’s Brady Shearer, and today, we’re talking about three more successful Facebook
ads from real churches. – Another one. – Another one. – Another one, three another ones because in episode 171 of Pro Church Daily we shared with you three successful Facebook ads campaigns from real churches. But we thought that’s not
enough because there’s more. We wanted to share with you three more successful Facebook ads campaigns. If you’re tryin’ to
understand the macro strategy behind Facebook ads for your church, we also did an episode
on that, episode 170 of Pro Church Daily, all
linked in the show notes. – But here’s some real examples, you can look at these graphics, you can see the metrics,
you can read the copy and put this into action for your church. Let’s get right into it. – OK, first example,
calling it dear mom and dad. What’s cool about this
Facebook ads campaign example is that it’s from the
perspective of a child. So, there’s a picture of a kids ministry with a text overlay that
looks like it’s a direct screenshot from Snapchat back in the day, and the text on top of the graphic, on top of the photo of the kids ministry simply reads your kids are gonna love it here, smiley face emoji. The copy for the Facebook ad reads, dear mom and dad, can we go
to blank church this Sunday? They have a rock wall, basketball court, and a playground, so I’ll
get plenty of exercise and free ice cream for the kids. And the ad goes on from there. Basically, that gives you an inside look into what the Facebook ad copy is. Again, what’s cool about this is it’s from the perspective of a child. So, the whole point of Facebook ads is you’re trying to stop the scroll, and if you’re scrolling through
and you read a Facebook ad that’s written from a kid,
hey, that’s a little unusual. – Yeah, I love this one.
– You might be likely to stop. Let’s talk about the specifics of this Facebook ads campaign. The church that ran this
spent $356 on ad spend. They targeted everyone between
18 and 50 years of age. You wouldn’t wanna target
anyone older than 50 ’cause they likely don’t
have kids that would love the kids ministry
– Yeah, don’t waste ad spend money on people that this ad
isn’t gonna resonate with. – Exactly. 18 to 50 years old within 15 miles of the church’s geographic location. The ad got 57,000 impressions – Oh, wow.
– with a frequency of 3.6, there were 686 clicks to the website at a cost of 52 cents each. And the landing page that
this church was sending users to had the location
and service times for all three campuses of the church, directions to the church,
photos of what the kids ministry actually looked like,
– Of course. – there were three sermon videos from the past three Sundays,
so the parents could check out, OK, if my kids are in the ministry, what am I gonna be in for,
– Right, yeah. – and there was a big headline that we’ve heard before, we really like: Test-drive a service.
– Yes. – What about the results? Well, this was a church of 6,000 people, they spent $356 dollars on
their Facebook ads campaign, and they got these results:
Both the main service and the kids service numbers
were up significantly, in their words, and they
had a bunch of new visitors during the length of the campaign. – [Alex] Nice. – Simple, you can copy that exact strategy and put that into motion. Well, what about a bridge event, Alex? We’re talkin’ about the
intersection between faith and culture,
really the core component of every great Facebook ad strategy. It’s difficult sometimes
to get people to come to your service right away,
– Right. – but what you can do is you
can use these bridge events like fall festival, like Easter,
or, in this instance, like – [Both] Christmas. – So, we’ve got a Christmas
Facebook ads campaign here. It’s not promoting a
church service, mind you, it’s a bridge event, and the Facebook ads image that was used
here was a stock photo. What I love about all these examples is that the creative is frankly not good. – Yeah, it’s not great. – Their stock photos, I
would recommend using photos of your real church,
kinda like the last one, which is actually my favorite
of the examples we’re using. This is a stock photo. There’s a girl wearing
a Santa’s hat looking up to a giant moon
– Looking at the moon. – [Brady] with a silhouette of Santa and the reindeer over the moon. – It’s not great (laughs).
– Just bad. But it works!
– Yeah, it worked. – [Brady] So, here’s the
copy: Santa is coming to blank church.
– Hold on, we’re talkin’ about Santa and church? – Alex. (Alex laughing) Santa is coming to blank church
on Sunday, December 11th. Bring the whole family for
a fun, safe day with Santa. We’ve got free candy and a
warm, friendly environment. This event is 100% free,
open to the public. We’ve got free candy, free
hot dogs, free popcorn, free family photos, and every kid gets a free Christmas stocking. Mark your calendars for
Sunday, December 11th. Don’t miss pictures with Santa. We can’t wait to meet you. Let’s talk about the
specifics for this Facebook ads campaign that was
clearly sent from the devil. (Alex laughing) $79 of ad spend, everyone between the ages of 18 and 65-plus within 10 miles of the church’s geographic location, 11,000 impressions with a 1.37 frequency, 236 clicks to their
website, 33 cents per click. – Nice.
– The landing page that this church sent their
users to had the date, location, service times, and
directions to the church, as well as a summary of what to expect for the pictures with Santa,
including the free candy, the free hot dogs, all
that stuff said again. Results: This is a church of 120 people, Alex.
– OK. – They spent $79 on their
Facebook ads campaign. They got 11 new families
– Awesome. – showing up to get their
pictures taken with Santa, resulting in 47 new visitors
– Wow. – on a single Sunday. So, a church of 120 people
with 47 new visitors on a regular Sunday in December. – Yeah, I love this.
– Note, this was December 11th so this was a random Sunday in December, this wasn’t their big
Christmas yearly event that everyone knows to,
and they had an influx of new visitors because it was Christmas. Random Sunday in December, 47 new visitors for a church of 120 people,
all driven by Facebook ads. – I love this for a couple reasons. First, my comment about
Santa was obviously in jest because this is a perfect
example of finding that intersection between
faith and culture, between what you’re doing and
what your community’s up to. You know that your parents,
your families with young kids are taking their kids to get pictures with Santa at the mall, wherever. So, why not host your own
event, put some Facebook ads money behind it, and get
them into your church. And this is a perfect time to do it, a couple weeks before your
big Christmas service. You can make that point of
contact with those families, follow up with them, and almost guarantee that they’re gonna, if
they have a great time, that you make a good first impression, that they’re gonna come back and see your Christmas experience, as well. – Here’s the bottom line:
Facebook ads is the single greatest outreach platform that we’ve had in human history because
of the crazy amount of attention that’s on the platform. Seven out of every 10
American adults is on there. And then, secondly, the affordability. This church spent $78. You wanna do traditional
ads like radio, television, billboards, you’re
talkin’ about thousands. You wanna do mail-outs,
you’re talkin’ about hundreds and hundreds, maybe
even thousands for that when you add in the
delivery and the printing and the actual design of it,
and then you only get one shot. So, when you put the spelling error in there, you can’t fix it
– Yeah, exactly. – it’s out there, everyone saw it. Let’s talk about a third example. Before that, again,
relationships take time. So, it’s OK to not go straight
for the come to our service. You probably wouldn’t run Facebook ads that say commit your life to Jesus now. – Right (laughs).
– Right? You probably wouldn’t do that. You’d probably run your ads to a service ’cause you figure, OK, if
we get them to a service, then we can actually begin to
share the gospel with them. We recommend taking it
one step further back. Connect them to that bridge event. There’s no risk that
way to your community. They can get in touch with
your church for the first time. This is gonna do tremendous for your brand overall,
– Yes. – and you’re gonna create that
profile within your community as, oh, this church is
invested in the city here. They’re not just serving themselves, they care about everyone in the community. That will bring return on investment in the long run in a huge way. – So good. – Final example: This one was
directed directly at parents. Basically, what’s interesting
about this Facebook ads campaign is there’s
no real call to action. – No. – But the results from it actually were a lot more impressive
than the other ones. So, the other examples
we’ve shared are like, come to this event, come to this service. This Facebook ad doesn’t do that at all. The image for this Facebook ad is – It’s like a kid playing on a
– couple of kids on a trampoline, OK,
– trampoline or something. – with the headline, attention
parents, you’re doing better than you think you are,
keep going, smiley face. – That’s it. – That’s all it is. Now, there is a link. And what’s interesting about
the link to the landing page for this Facebook ad is
that when someone lands on the landing page, when they’re like, “Hmm, this person is being
nice to me as a parent. “I’m gonna click on this, what happens?” They land on a page, has the location, service time for the campuses,
test-drive a service, kinda that same landing page that we talked about earlier
– Right. – But this Facebook ad doesn’t
have any big call to action, – Right.
– and I think that curiosity that’s built into that
actually drove a ton of results because here are the specifics for this Facebook ad campaign: $422 ad spend, everyone
between 18 and 65 years within 20 miles of the
church’s geographic location, 93,000 impressions, with
a 2.6 frequency, they got 1500 clicks to the website
– Wow. – [Brady] at 28 cents per click. – So, that’s the best price per click we’ve seen so far.
– With no direct call to action, fascinating.
– Yeah, incredible. – The results: A church
of 6,000 spending $422 on this Facebook ads campaign, their kids services were packed, they had a ton of
visitors during the length of this campaign, not to mention, and this is big,
– Yeah, it’s huge. – a ton of positive comments
from thankful parents on their ads, building a brand. There’s this rule of marketing
called the rule of seven, that it takes seven instances
– Right. – of connecting your brand with a person before they’re willing
to take a next step. So, yeah, maybe someone doesn’t convert, quote, unquote, this time,
but they have a positive interaction with your church
– Of course. – that will pay huge
dividends down the road. Featured resource we wanted to highlight in this episode of Pro
Church Daily is the perfect church homepage info graphic.
– Yes. – We took a look at a number of different eye-tracking studies to
identify every single element that you need on your
church website’s home page. It’s 100% free to download,
linked in the description in the show notes for this
episode of Pro Church Daily. Thanks for watchin’,
we’ll see ya next time. Hey, thanks for watching this
episode of Pro Church Daily. Make sure you subscribe to this channel, so you never miss another video. – And, I got a question:
Kiki, do you love me? If you do, like this video. (woman laughing)

6 thoughts on “3 MORE Great Facebook Ads From Real Churches

  1. #1 – actioned as you spoke. I paused and emailed Youth Pastor a request for their thoughts. #2 – "Santa in church." Uhm… but the "bridge event' great idea!
    Really good stuff chaps. (Apart from Santa.) Thank you.

  2. How long were these ads running for? I'm always unsure of how long to run a campaign for…. Does Running a Ad longer give better results?

  3. Sometimes we run promo videos for a event on our FB and get the option asked by FB to put a ad on a video to gain money toward boosting the the post. Is this something you would suggest?

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