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21 Steps to Google Ads Optimization | Adwords Optimization | PPC Training

21 Steps to Google Ads Optimization | Adwords Optimization | PPC Training

Mike Mancini with PPC Video Training.com. Thanks so much for stopping by. Today we’re getting started with a brand-new
series that I’m calling, 21 Steps to Google Ads Optimization. A lot of people are still calling it AdWords,
I understand they changed it back in July. You will catch me calling it AdWords still
so if you see that, these videos are going to be current. But what we’re going to do is, we’re going
to take you through a step-by-step process on how we as an agency optimize our campaigns
for our clients. We’re going to start with simple things like
settings and negative keywords because those are obviously some very big areas where you
waste a lot of ad spend. Then we’re also going to get into different
keyword optimizations. We’re going to talk about cleaning out some
of those keywords. We’re going to get into ads and landing page
optimization. We’re going to go through our process and
we’re going to talk about all these different things that you can do as far as bidding on
times of day, locations and so on and so forth. Now, I said it’s going to be 21 steps. I have a feeling it’s going to be a lot more
than that. It is going to be a lot of videos because
we’re going to do one video for every step. The reason we want to do that is because as
the technology changes and it does so fast, we want to be able to make sure we can update
those videos. So, rather than shooting a whole brand-new
series if one thing changes, we can just throw that one video out and replace it with a brand
new one. As I said, 21 Steps to Ads Optimization. It’s probably going to be more like in the
30s. It’s not going to cover everything, but it’s
going to give you a good idea of how we do it. Below the videos too as you see them, please
let us know what you’d like to see us do. We’re going to be going into actual campaigns
and we’re going to be showing you exactly what we do when we go into optimize them. So please do us a favor, hit the subscribe
button below. That way you’ll get notified when we do put
out these new videos. We are going to probably try and launch two
to three a week from here on out until we get a completed, but we’re going to start
right away. Thank you so much for joining us. Please share it with someone else that you
think it might help, and let’s get started.

1 thought on “21 Steps to Google Ads Optimization | Adwords Optimization | PPC Training

  1. Let us know in the comments below what topics you'd like to see us cover in our Google Ads Optimization series.

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