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[2019 Update] How To Advertise On Facebook! Exact Step-By-Step Tutorial Shows My #1 FB Ads Strategy

[2019 Update] How To Advertise On Facebook! Exact Step-By-Step Tutorial Shows My #1 FB Ads Strategy

Hey Miles here, milesbeckler.com. In this
video you’re going to learn how to advertise on Facebook. This is a
September of 2018 update I’m going to show you inside of the ads manager as it
currently is today because they’re always changing it so we’re gonna launch
a campaign together you’re gonna follow along on my screen on my computer I’m
essentially implementing my $5 Facebook Ads strategy you can learn much more
about that strategy through the playlist I have here on the channel I’ll put the
link to the blog post in the description and the biggest part that you really
want to follow one of those two links for is because I teach you how to
analyze the data when you start getting data back in I went back to an older ad
set and I analyzed the data four times in four weeks because it’s not just
about launching your campaigns on Facebook to the world but it’s how do
you analyze it is it working what do I increase what do ideas what do i scale
etc so that’s really important and the resources for you on that are the
playlists for the $5 Facebook campaigns or the blog post for that now again as I
mentioned we’re doing that $5 Facebook Ads strategy this is the brief brief
overview of what it looks like we’re gonna set up one campaign that’s gonna
be a website conversion campaign because we want to leverage Facebook’s machine
learning system I’m gonna focus it on the lead level you need 50 conversions
per ad set per week in order to get that benefit of running these kinds of
campaigns that’s why I’m not kind of focusing these on checkout or Add to
Cart conversions but lead conversions for my business then we run each ad set
individually there’s one interest per ad set I start them at $5 per day and then
we run all of them back to one AB so all of the social proof cumulative from all
of these different ad sets really builds the engagement on our one ad so this is
kind of an overview image that I created to try to make it understandable of what
we’re creating now I have a little notepad the demographics the interests
I’m going to include I got these from the audience insights tool here in
Facebook I have a video that teaches you how to do that the video is called steal
your competitors customers then I have my exclude audiences these are people
who have already taken actions that I don’t want
see my ad right so somebody who’s already a customer or already a lead or
already at my website or has engaged on a post I want to remove them from the
audience so they don’t actually see the ad because they’ve already taken an
action then I’ve got the ad copy and I’ll show you how to go pull your past
ads as well so that’s it for the setup and let’s jump right in out one more
thing there is one more thing on the setup I’m using custom conversions to
identify the goal I’m using the website pixel the the Facebook pixel and the
custom audiences I have separate videos on each of those if you need to learn
how to use those to get them in place but moving forward at this level you
need to have those things in place so I create I click the green create button
to get started and I’m gonna name this campaign just with my brand and then
today’s date so 8 31 18 and then I want to set this to a conversion based ad now
I’m gonna simply copy the campaign and duplicate the name as the ad set and the
ad if yours doesn’t look like this if you’ve got a very different look you
want to switch here to the quick creation they have the guided creation
which is another way to build campaigns this is how I run it obviously and then
we save to draft so our approach is to set up one campaign with one ad set then
we’re gonna launch it to the world this is kind of our framework this is our
skeleton then once it’s launched we go back in and we duplicate out those ad
sets and it’ll pick up the ad and everything gets easy it’ll make sense in
a minute welcome to the new ads creator here on the left this is the big area
that has changed and this is really helpful for creating ad sets like this
you’ll see how that works here in a moment
so the first thing we’re looking at here is we got the campaign name we’re on the
campaign level then there’s the ad set level in the ad level everything looks
good on the campaign level so we click into the ad set level here on the left
and it brings us in now you can see the first question it has is what is my
conversion event location this is a custom conversion I have already set up
this is a custom conversion base on a page that they reach this tells Facebook
they brought me the kind of person I want someone who converted so this is
what Facebook’s machine learning is going to optimize for I need to get 50
conversions per week in order to really get the benefit of that which is why I
focus on the lead level now they’re always adding new things I keep it
really really simple with how I set these up I run $5 a day to start I’m
trying to force Facebook to bring me the highest quality traffic that they can
and I only increase my budget on Camp ad sets that prove to bring me leads and
sales within my KPI or key performance indicator so it wants to automatically
run that’s totally cool now we get into the audience part and I want to set up
not just a custom audience but I want to use those Exclusion audiences that we
talked about so if you just type in here this is what it’s going to include so if
you want to retarget your website visitors you search for your website
visitor audience here and that will retarget them I want to set my framework
up to exclude all of the people who have taken action that I don’t want them to
retake so I’ve got it written down so I don’t forget but ultimately I’m gonna
search for these real quick I named them pixel when they use the pixel so I’ve
got the I forgot three pixels I’m gonna add here I’m gonna add all of these so
essentially these are pixel based audiences when someone kind of takes a
specific action that I want them to take they get added to these pixel audiences
then I exclude them from my main campaign let me go take a look at my
notes make sure I get all of these so I got the pixels I want my visitors let’s
type in visitors because I named and you name these whatever you want I am going
to all visitors is the big one that I want to remove and then let’s go look at
post engagement so this is something you can set up that’s pretty good the post
engagement for anyone who’s engaged on your post or your ad what that will do
is it will eliminate anyone who has kind of left you a comment or giving you a
thumbs up on your advertisement they will no longer see your ad so it keeps
your frequency number of your advertising down
based on people who have engaged so if somebody gives you an angry face or
leaves a comment like why am I seeing this I don’t want to see this that will
instantly exclude them through this engagement audience and somebody says
thumbs up thank you I got it it’ll also exclude them from that audience so you
don’t keep displaying your ad to somebody who doesn’t need to see it I
want them to find more people who haven’t seen my ad that’s how I help
force them to do that so for me on this brand I go for the big four Australia
United Kingdom Canada and the US so I just typed these in here give me one
quick second perfect so this is where I’m advertising
and then I leave languages blank unless you’re if if you’re doing English based
advertising not many people put that their language is English so this can
actually eliminate people for my gender I have 25 to 39 year old women so let me
set that up real quick women now this is the detailed targeting
this is the interest based advertising that we’re doing so this is where I take
what I got from the Facebook audience insights tools those competitors of mine
whose audience I can steal I’m gonna go one interest per ad set and I’ll show
you how we duplicate that out over time but for right now I just put in the
first one which is yoga so it should pull right up click on it so yoga the
interest now I’m focusing this ad set on yoga and I want to click out of there
it’s always trying to get us to expand our interest Facebook is trying to give
you an infinite number of ways for you to essentially spend your money I choose
not to use this because I’m split testing all of my audiences this
Facebook mashes up everybody in the world into one audience you don’t know
what is working and what isn’t working and you’re reliant on the air machine
learning system I prefer to keep everything separated out into ad sets so
I can see clearly the yoga ad set is not converting well the Oprah ad set is
converting well I then move my budget from the yoga ad set to the Oprah ad set
that’s converting well that’s the basic theory I leave the connection type off
this is how you would choose somebody who’s connected to your fan page and
then I edit placements again Facebook loves to spend our money as advertisers
and I’m not really a fan of them wasting my money so I turn off actually just
about everything except for Facebook feeds which takes a quick minute if you
are wanting to to advertise in Instagram or you’re wanting to advertise in
stories I highly recommend that you create a separate advertisement that is
specifically tailored for the user experience in that area I’m creating an
ad that is specifically designed for the timeline that’s all I want to do is show
up in the main Facebook Timeline so that’s it I’ve got it Facebook feeds
I’m going warning at the bottom Facebook says
warning you’re gonna get fewer engagements but don’t worry they have
two points something billion people that you’re advertising and reaching to I let
it go to all mobile devices sometimes you want to choose only when connected
to Wi-Fi what that will do is generally limit your audiences to people when
they’re at home on their mobile devices or at work or somewhere where they’ve
taken time to log in this may mean that they have a higher likelihood of
grabbing their credit card and purchasing your oto if that’s something
you’re interested in test it on and off it obviously limits the reach of your
audience in that but it’s something that you can ultimately play with to see how
it works everything down here in optimization and delivery I leave
exactly as it is I’m just gonna let it run as is then I’m gonna scroll up and
see if I got it right because there’s a lot of little moving pieces here and I
don’t want to miss anything at it placements perfect connection type yeah
yoga okay let’s see here women 25 to 39 got my countries dialed in right I’m
excluding all of my main audiences and that’s it so it says that my reach is
320 to 1300 I just flat-out don’t believe that number because when you
hover here you can see that yoga interest has 186 million individuals in
it and there’s no way I’m excluding that many so I’m literally just gonna ignore
this and they even say that my results are likely to differ from that now I’m
done in the ad set level so I just click over here on the next lower level that’s
indented and that brings me to the advertisement now I don’t have an ad so
it’s like oh no you don’t have an ad this is a huge error obviously the first
thing we want to do here is choose the page that we’re actually advertising
through if you want to run on an Instagram account you choose an
Instagram placement but again please please PLEASE separate out your
Instagram ad campaigns and run native ads that are good for Instagram it’s a
different shaped image it’s a different user experience honor that and you’ll
get better results I guarantee it so ad name I’m just gonna leave this up here
actually I’m gonna put new just to keep myself organized cuz it’ll make sense in
a minute what’s going on so there’s essentially two things
we can do here we can create a new ad or we can use something that we’ve already
created through this use existing post I want to show you how to do both we’re
gonna set up a new ad first real quick just to give you a quick idea of how I
do that it’s it’s not my most thought-out ad because I’m trying to
show you how to set up an ad then I’m gonna show you how I go grab one of the
other ads in case you haven’t had that you’ve been running that you want to
keep all of that kind of social proof in your direction
I like image ads that’s there I’m gonna select an image we have the ability to
let me see here it’s gonna bring me in so this brings up account images it’s
looking through all of your past images you’ve put up but you can click on stock
images and you get free stock images from Shutterstock I’m gonna put stress
woman one quick second here now the whole point of my advertisement and I’ve
got a lot of videos that go into the art of writing advertisements um the whole
point is I’m offering a meditation to help them relieve from stress so a
picture of a stressed out woman is kind of where I want to go I’m gonna do that
one right there I think that’s a good example I’m gonna click confirm so now I
have an image I’m gonna send them to a website so I’m going to enter the URL is
what it wants next which I’ve got down here the display link I’m gonna put the
same thing now it’s gonna start building this ad over here on the left for me and
we have essentially three areas of text that we can work so there’s this text
box up top there’s the headline and then there’s the newsfeed link description
and it’s built very similar to how it’s laid out here the text goes above the
image like the normal post that you create the headline is the big bold
content here and then the newsfeed link description is a little extra text so
what I’m going to do is I’m going to take my above image text here and I’m
gonna pop that in there you’re gonna see it build it out as we go and I’m okay
with that display link being this here then the headline I want to use this and then a very simple call to action
click the learn more button now is essentially I’m telling them what I want
them to do the learn more button some people I know tested it and they
actually got the better results with they learn more it allows you to create
overlays in different languages I really don’t I keep this all super simple it’s
got it already set up on my correct pixel and that’s it at this point I’m
ready to publish this advertisement then you want to wait until you start getting
traffic to this one ad you want to see that the ad has been reviewed and then
it’s working you want to see your first few pennies spent in the deliverable on
this ad set then you come back and you clone it out repeatedly but you want to
let it get traffic and get approved by Facebook first so you don’t give them 30
different ads to approve all at the same time you give them one let them approve
it go back and when you start your duplication process it duplicates
already approved ads now I’m not gonna publish this as is because I want to
show you how to pull in an ad that’s already working but if you created your
ad you click publish in the bottom corner and it goes out for those of us
who have ads we’ve been using you simply click use existing post and I’m actually
going to need to kind of change windows a little bit and go grab that old ad
because I don’t have the URL open and when use existing post comes up there’s
gonna be a link down here that says enter a post ID so it wants me to be
able to select a post but this enter post ID allows you to put in the ID from
any post you’ve ever published whether a hidden post that was just an ad or an
actual previous post so I need to go real quick and grab that URL this is all
gonna stay here I click this edit window and it slides off
now I’m gonna X out of the campaigns we’ll get right back to it so I’m back
in the ads manager and this ad right here is the one I want to grab so I am
actually the lower version they’re about the same thing so I’ve selected the ad I
want to include I click the little edit kind of pencil and then I’ve got this
box with the arrow pointing out I’m going to click this and I’m gonna say I
want to see the post Facebook post with comments I hold ctrl and click and it
opens it in a new tab so now this is the actual post the
the real posts that I want to copy and right at the end you see this long
string of numbers this is the post ID so I simply copy the post ID and you can
see I’ve reached 48,000 people this one’s got you know hundreds of comments
hundreds of shares so I want to bring that social proof into my current ad set
itself now that I’ve copied again the post ID from the end here then I’m gonna
go back into my current ad set I’m working with so I click the edit it
slides that all the way over so this is the Edit window that pops out I uncheck
the one I just grabbed and here is my new ad because I put new in it so I
could see it and it’s got my name so I tipped the box and then I go click the
pencil and it’s gonna slide that window out and now I’m back in the edit screen
where I left I hope that wasn’t too confusing but that’s just kind of how it
works so again it by default it says create ad I’ve chosen use existing post
and now I’m gonna post or paste not post in and I clicked submit my actual ad ID
and you’ll see it just goes and pulls up that exact ad for me so it’s got all my
social proof right in here and I’m gonna click publish now since this ad was
already active it’s going to launch more quickly what we’ve essentially just done
is built out the basic structure that I’m going to leverage for my additional
kind of audience insights right so I’ve done the yoga one here now I need to go
create these you can add up to 25 in sequence really really efficiently this
tool on the left of Facebook’s ad manager it gets a little iffy after you
get to 25 it only is built to hold 25 I used to say do 30 ad sets you still can
you just kind of got to go back and do it manually so it’s really easy up to 25
now in this image right we have our campaign all of our different ad sets
this is our goal and our 1 ad now I want you to look over here so this is our
campaign the least indented one is the campaign level the first indentation is
our ad set and then we have all of our ads so what I’m gonna do is I’m gonna
here on the ad set level right the middle one and give it one quick second
it’ll pop up my options and then I’m going to duplicate oops I clicked twice
forgive me now can ask me how many times do you want to duplicate this over now
you have the ability I don’t want to add any placements that’s new stay out of
here Facebook uh-huh so you can duplicate out as many as you
have right so I could easily just go tell it you know what do I have here 1 2
3 4 5 6 I can go tell it 6 but I want to show you how to do it one by one just so
it’s really easy so I click duplicate again I was on the ad set the middle
level right here and I clicked duplicate one time and you can set it to 20 if you
have 20 and you see what it did it just created a copy version right here so
this is my original ad set this is the original ad it copied that and I’ve got
this new one here so I’ve got the copy in the name that shows me what I’m
working with and what I want to go down to is right where I put in yoga last
time everything else stays the exact same I remove yoga and now I’m gonna go
add what my second one is which is Gaia TV
I think it’s guy at TV kind of TV that didn’t pull up so I think it was gyeom
see up there it is Gaiam TV so now on the right I can see the different
interest so gyeom has 243,000 this is the bigger one so that’s what I’m
choosing then to keep myself organized and I didn’t really write yoga in the
first one now I’m gonna put guy on here and this just helps me on the reporting
side it allows me to really easily kind of keep an eye on things so to keep it
super organized this was my first one that was for yoga so I’m gonna click in
here and you can see it’s highlighted blue now I’m gonna go ahead and add yoga
just so I know what interest it is so when I’m looking at him I just get a
quick idea of what is working when I’m looking at the different the analyzing
the data which you’ll see in those videos below so now I want to kind of
duplicate this out again I’m gonna show you how I can duplicate and I can
duplicate either I can duplicate the gyeom
level or the yoga it doesn’t matter they’re essentially the same thing so I
want to duplicate and I’m gonna choose to do three duplications at this point
and what it does is it highlights them all green and it adds the word copy so
that’s how I’m identifying so on the left you can see these are my three new
ones it has added copy to the name now it by default has set this up where
they’re all three highlighted you notice this one’s blue this one’s blue this
one’s blue now if you do any edits here it’s gonna edit all three of them this
is why I recommend if you’re new go one at a time it’ll save you some oops I
just accidentally changed ten things I didn’t want to moments so now I’ve
highlighted the next one in my series you can see it says gyeom copy so I know
I’m in the right place and then I go the next one is Oprah so I scroll down to my
interests I eliminate gyeom and then I go type in Oprah Oprah Winfrey click on
that I scroll to the top I have an Oprah now this ad set is done that I’m gonna
click on the next one I’m only gonna do this these three more times I’m not
gonna go do all the rest of the ones I had I just want to show you really
clearly headspace which is a meditation app I’m just gonna type that in here
since I’m up top and now I scroll down and I X gyeom out and I type in
headspace and I want this one I could probably actually set up one for
each and again I would set them up separately but I just want the one that
says headspace so I’m done there I click on the next one that still has gyeom
copy as a name I click X from the guy on here my next one is meditation here’s meditation so that’s 113,000 and
if I wanted obviously I could do any one of my other ones I could do Eckhart
Tolle a who’s an author you see KH there he is so he’s an author he’s got a
million and this is the game one interest per ad set is ultimately what
we’re doing here and I come up to the top and I make sure I put Eckhart Tolle
up here and that’s it so at this point I’ve gone through the ad set level of
each and every one of them right I only worked the ad set but below each it has
duplicated out the different advertisements so when I click on this
you’re going to see it automatically used that same existing post so it
automatically pulls in the one advertisement on all of these different
ad sets for me and that’s really the name of the game I want to show you this
image one more time to really make sure this was clear so we started by creating
the framework it was the name of the of the campaign the name of the first ad
set and the name of the ad I went in essentially the campaign was all done
the real work comes in the ad set level where we’re focusing on our demographics
we’re focusing on what audiences were including or excluding and we’re adding
our first interest at that point then we change where we want it to display I
wanted it only in feeds if you want it to be on Wi-Fi only for mobile only
desktop only mobile etc all of that’s handled in the ad set and you want to
get all of that set up once you don’t want to go back in and change access
once they’re published then we either built the ad or we grabbed the ad we
kind of reused an old ad that has some social proof then we launched that to
the world so it was one campaign one ad set one ad and then we’ve used this new
duplication feature to duplicate out at sets two three four five and we just go
into each one we change the interest we change the name on the ad set it
automatically links it over to our ad for us then we go to the next then we go
to the next and really it’s that simple that is how I’m still building my
campaigns and I’ve been building my campaigns in this way for probably two
two and a half years at this point my last campaigns that I just finished
running ran about twenty thousand leads in 30 days with an average cost per lead
of about thirty four cents when you take into account all of my one-time offer
sales and my one-click upsell sales it cost me about five hundred dollars to
bring in 20,000 leads this is the potential of Facebook advertising and
again when I’m going through this process I want to set up each and every
ad set as a standalone interest or custom audience or look-alike audience
right one per ad set and I make them all compete against each other I force
Facebook to put them into competition and I monitor which ones are bringing me
leads within my KPIs or key performance indicators I then monitor which one of
these ad sets are bringing me in customers with OTO sales within my key
performance indicators the ones that bring me leads and customers at a good
deal I go duplicate I go add more money I take them from five bucks to ten bucks
ten bucks to twenty bucks twenty to thirty and I keep going incrementally I
rarely increase them more than ten or twenty dollars a day I increase the
budget and then I let it sit for a couple of days and I go look how do my
numbers do did my numbers keep up did my numbers go upside down if the numbers
are still within my KPI I increase my budget a little bit more this is a very
broad overview of how to analyze the videos I will make sure probably
probably here is going to be a link to a video series that really goes in-depth
you actually follow me along with a campaign it’s a four video series I’m
always give yourself like 24 to 48 hours for Facebook to start driving you
quality traffic but that’s the name of the game then you monitor it you turn
off the ones that suck and suck means really expensive leads and really
expensive customers and you add more money to the ones that don’t suck that
bring you in great price leads and value-priced customers and that my
friend is how I advertise on Facebook with the newest Facebook ads manager
update this again was recorded on August 31st of 2018 so this is a great update
for the last quarter for q4 of Facebook advertising go forth and create your
success my friend create your luck it’s it’s massive action is what really
the job done you’ll learn a lot by going through the motions I hope this video
has been helpful and valuable if it has give me a thumbs up here feel free to
grab the URL and share it in a group if you know a bunch of entrepreneurs who
would get value from seeing how this is done if you have any questions for me
about the process about my advertising strategy or anything get at me in the
comments when I have time I do try to respond to as many comments as I can and
on that note I’m gonna call it so go forth create your ad campaigns test your
ad sets against each other build all of your social proof up into one
advertisement you get one of these behemoth ads it has thousands of shares
and likes and it just adds so much value when a new person getting exposed to
your brand for the first time sees all that social proof on your advertisement
it really adds a lot and this is how I do it that note i’ma call it so thanks
for your time I look forward to connecting with you on the next video be
sure to subscribe if you haven’t got a new video coming out in a few days it’s
gonna be awesome until we connect again thank you very much for your time and be well

100 thoughts on “[2019 Update] How To Advertise On Facebook! Exact Step-By-Step Tutorial Shows My #1 FB Ads Strategy

  1. Hi Miles, thanks for your videos. I wanted to find out if you have any experience running fb ads for products targeted at caregivers or healthcare professionals who worrk with seniors? Im asking because my friend in the same industry just burned 80k USD on fb ads without any returns. For context, I create localised games and activities for seniors in Singapore

  2. Hi Miles, I really enjoyed your video, as always very helpful. I have a doubt though: Do $10 ads generate "better quality" leads than $5 ads?

  3. It appears complicated to me but i will watch it over and over again. Your videos has really guided me a lot. Thank you so much Miles

  4. Hey Miles – I remember you saying in one of your previous videos that you're a location independent entrepreneur working from different parts of the world. I am as well! I was wondering how you manage to run your FB ad account without FB flagging it for "unusual activity" when logging on from different geographic locations. I recently had my account disabled due to "unusual activity" since all my payment stuff is based back home in the US but I'm trying to run my ads while logging on from overseas. Would it be possible for you to make a video on this topic? I'm sure other "digital nomads" would find it useful!

  5. 1 question why has no one else put so much hearth into helping like you i am about to delete all others and only follow you

  6. Thank you very much Miles! I just discovered your channel and my God Amazing videos! Now I have a question! Is it the same process if we want to advertise a video?

  7. HI , First , thank you so much for this video.Second. Im running my first campign so I got a bit struggle with the Conversion event location .. what should I choose at the options for maximum results? should I create a costume conversion? my purpose is to drive people for sale..thanks!

  8. Nice job Miles. Please can I run a facebook conversion ads without a website. Have been using engagement ads but its not converting. Thamks

  9. Great video! Thank you for walking through the whole process step by step 🙂 I have a question for you…is there a reason you don't just click the "Split Test" option that facebook gives rather than duplicating the sets manually? Thanks for your help.

  10. Back to this video because it's very useful. I have 2 questions…1) I noticed it said 'potential reach unavailable', does that matter at all? Does that mean the audience is too wide and you need to narrow? I've seen videos where they say, generally getting a potential reach of a mill is the best thing. 2) Let's say you have a brand like Gary vee with motivational speaking, is targeting 'worldwide' okay for that, or no? Thank you Miles.

  11. Great content as always, thank you for spreading your passion and knowledge Miles.
    Conversion being here the campaign objective, is this strategy can then be used for local businesses branding, meaning much less than a million in potentiel reach, even though that business can operate nationally? (I have photographers and fashion designer as clients)
    What do you think in using PPE for brand awareness at first?

  12. I'm trying to do your duplication process, the only change I am making is Locations "City", when I change that it changes the original Ad set I copied from. I can't get it to have one Ad for each city.

  13. No… Miles thank you for everything that you do… Because of you I have a spoon in one hand and a hat in the other that I'm fixing to throw over the fence!!!

  14. Hey Miles, Awesome video! I have 2 questions: 

    1. What should I test first: Copy or picture? I'm starting out w a picture ad, and I don't have an already successful post or ad. I was going to run 5 ad sets (with one ad in each set) all with the SAME interest and SAME photo and test different copy to begin with, so I know which copy works best. Is that the best way to do it? Or is it better to test 5 different pictures first, all with the same copy and interest. I'm assuming that making these 5 ads compete against each other will give me the most accurate feel for which one's the strongest, but you shared a link in a comment below about overlap possibly leading to poor delivery. I'm unsure what the simplest way to do this is.
    Anyway, I was then going to take the most successful one and duplicate it out as you explained above w one (this time different) interest per ad set. So, I'm trying to work out what parameter to test first, and how, if you get my meaning.

    2. How long do I leave between adding more ad sets once the first one is up and running? I.e. once an ad is successful do you then duplicate out 4 or 10 more of it all in one go?

    Thank you again, your videos are really giving me the confidence, clarity and knowledge I need to go for it!

  15. Hey Miles, Great stuff. The only question is when you exclude your ads for those who had any action on your ads the frequency will be 0. That means your potential target audience that might be your customer would see your ads only once. the average frequency for someone to turn as a customer is 3 to 7. How do you handle that part then?

  16. Just wana ask somthing, should i pause my ads at night and run it back in the morning? Or better just keep it running without pause it?

  17. Miles, I need your advise.
    1) on 4:30 is the Convertion type is based on Purchase?
    2) if I just added a pixel on the website and never run ads do you still recommend Conversion type of ad?

  18. Hi Miles, Thank you for these awesome videos, I made a list with 30 interest of my audience, do i need to test them all seperately or can i combine some interest to cut the cost. Also how accurate are the results if i test for example ''yoga'' with millions of likes agains a local yoga school with 30.000 likes? Can i combine some local schools to still get a bigger audience?

  19. Really good, simple and effective. I have one question Miles. I dont understand the part when you define the convertion event. I set up purchase event in my website but it seems little simple in comparison with you. Very thank you, warm wishes from Chile.

  20. Miles, can you please answer this question. In the video you exclude people who visited your site before. Does it work automatically? For example if I create a custom audience who visited my site and run the ad the same time will the people see my add second time or Facebook needs time for that? thanks a lot

  21. Watched the video again. See if I missed something last time. Like everybody says; people pay serious money for a course that will teach you only half of this. Quick question, is there any changes in FB that makes the $5 strategy less effective? Or has nothing changed?

  22. Amazing and helpful…. really Mate… thank you for your kindness and guidance in this journey !

  23. Hello Miles, do you think facebook ads tips have a sort of expiration date? since rules and strategies are alaways in constant change.

    thanks for the amazing content!

  24. Hey Miles, love the content man. I have learned everything from you and it is the most helpful on YT. My question is, would you recommend or recommend against social proofing your future conversions ads with post engagements from cheap countries ?

  25. I like your videos bro. but I wish you slowed down and explained certain things as you talk about them.
    for example what is pixel audiences and how do you create them first… other wise thank you for clear videos and clear steps in general.
    all the best.

  26. Great video, thank you Miles, I like the details and how you take your time explaining new concepts more than once.

  27. Miles, why do you exclude page engagers when they may have not become a lead yet and can potentially be high quality traffic?

  28. Hey Miles, I really appreciate your content its so valuable to myself and SOOOO many people.
    I hope you don't mind me asking a quick question, I just had a conversation about Facebook ad audiences with a friend, in your method we use the audience insights tool and really niche down to find the smaller audience sizes but highly targeted (seems logical to me)…. my friend however thinks that the trend now is to be more general and let the Facebooks algorithm tools find the best people to show the ad to.
    What are your thoughts do you still stick by your method of refining down the audience to 30 highly targeted interests?
    Thanks in advance,

  29. Great information. Do you have anything on how to make Facebook ads and get them approved first rime out. My first FB ad got approved but was dinked for text in the image so I replace the image and then it was disapproved for URL issue.

  30. Has anyone experimented with either the "Turn your Image into video" option or "Use Square Images" option? Any feedback on results?

  31. Hey Mile thanks for the above video , how do i find out my customers interests like for example if im selling healthy foods, how can i steal traffic from bigger Audience groups like Oprah for example do i just type her pager name like you showed above then check the amount of people that are being reached by her page?

  32. Do you use a negative audience for when that audience exists in another ad set in the campaign to prevent overlap?

  33. About the exclusion of the people who have engaged with your ad. If you decide to promote a different product, don't you want the people who already engaged with your previous ads to engage with it too?

    Also, why not intersect different interests? For example yoga and meditation with chakra, tarot and so on, so you know the person is really passionate about these topics?

  34. Awesome content Miles, I literally went through and liked all your Facebook ads videos from your play list as I'm looking to get into FB ads for my funnel building. Thanks so much, your content is 10x better than all these fake gurus advertising their paid fb courses honestly, you're straight forward to the point with true value 🙂

  35. Awesome content Miles, I literally went through and liked all your Facebook ads videos from your play list as I'm looking to get into FB ads for my funnel building. Thanks so much, your content is 10x better than all these fake gurus advertising their paid fb courses honestly, you're straight forward to the point with true value 🙂

  36. Miles awesome video thank you! The audiences and how you are using pixels is foggy for me. Is there a video whereas you focus just on that?

  37. awesome post Miles. what a bout a new site with no data would you still run this kinda campaign?

  38. Amazing content, I appreciate it. 👍🏻 Quick question…if budget is a concern starting out, would it be better to run 4 ads sets at $5/day or 10 ad sets at $2/day?

  39. When you want to try out testing new ad creatives, would you make brand new adsets for them, or would you put the new creatives into a duplicate adset containing the originals?

    I've heard from a few different people that running $5 daily budgets doesn't "work anymore" and that the new minimum for a daily budget in order to win auctions and collect actionable data is at least $10, what are your thoughts on that? Sorry for the long comment I'm just a bit rough on some of the details and who better to ask! Thank you for all the value!

  40. Would this ad strategy work for getting solar leads for homeowners? I had some guru tell me to set my budget to $25 and $10 per lead was good. If I could do this $5 strategy for solar that would be great

  41. I'm guessing this is still relevant for 2019, 8 months later ? I know the description is updated but fb policy and ad type has updated since then? Vertical screen interactive snapchat style ads etc.

  42. if we are running affiliate offer without collecting leads. should we go with a conversion objective?
    thank you, Miles,

  43. for a small local biz, where I need to usually chat w the client on the phone, or chat via email, usually plan to meet in person even, before closing the deal… what is the best way to focus the campaign? (I'm new to fb ads, but have watched a lot of your videos actually… and thank you btw) so overview: fb ad, go to website, website provides email/phone#… they call or email and set up a meeting. What type of campaign? and/or do you have any videos on this type of set up?

  44. Hi Miles, Sorry if this question was already asked, but there's a lot of comments now and hard to filter. But I'd like to know your thoughts on running just one ad versus running 4 ads per ad set as most of the "gurus" teach? Can you also explain how it affects frequency? Thank you! And thank you for your amazing channel! I wish I had found you years ago…

  45. Miles. Could I pay you for help? Like a mastermind group deal. Essentially, I am doing what you are doing but on a much smaller level. Mostly for the company I am working for.

  46. you don't need click funnels for fb ads correct? also you have to have your own email listing before you set up this fb ad correct?

  47. Hi Miles, thanks for the training! I'm a little confused on custom conversions…I'm in the ecom space, would I also do leads or should I do purchase?

  48. Thank you so much for the valuable information as usual! i have a quick question:
    -I have 5 t shirts that i want to test and find a winner among them, should i create 5 adsets (different audiences) for each shirt with one ad inside ( each shirt with one ad and 5 adsets) total of 25 adsets and 5 ads? Or should i create 5 adsets with 5 ads inside each adset (each ad for a different shirt of the 5 shirts) total of 5 adsets and 25 ads? I'm not sure if you got what i mean 🙁 I guess the question is, should i test my products on the adset level or the ad level? what's better for facebook alghorisms?
    – another question please: Approximately how much could be my budget for testing and optimization to find a winning shirt while i;m just starting with brand new pixel?

    I hope you answer my questions and i'm kind of sure you will as you love helping people by nature!

    Apart from anything, i think you're an awesome person! your content have helped me a loooooot! I live across the world in Egypt and one of my life goals is to meet you and interview you one day!
    I truly love you brother!

  49. Hey Miles, really like the videos so far, you've been a big help at getting me used to doing Facebook ads.

    One thing that I find might be more of a challenge is local businesses. I'm trying to see if there is any advice you can give for this type of scenario. (Local city – around 160k population, the business is a physiotherapy clinic trying to get people to come to their free workshops based on certain topics, ex:- back pain, knee pain, strokes, etc.) At this point is it even worth it to do detailed targeting? Also just trying to see if anything we can do would catch people's attention. We are trying to do a conversion based ad to get them to sign up to the workshop after getting to the landing page from the ad.

  50. Thank you so much for this video…would you do the same strategy if you had a service based business (psychotherapy) or would you just run Google ads? Or both? Would love to connect with you…so many questions!!

  51. fakebook ads was a scam, all these fakebook ads gurus are paid by or work at fakebook to promote their fakebook ads to scam the money out of you, you never heard of these "successful dropshippers" talk about google ads at all, because they are all here to promote fakebook ads.

  52. Hi Miles! Can I incorporate this split in a already posted, post on my fb or instagram. I have tried and do to see the audience choices I created using these steps.

  53. So if I would wanna sell something, after the conversion should I just kill the ads and start a new campaing with add to cart or purchase?

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