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😱Facebook Ads Demographic Targeting Going Away! #1 Facebook Ads Targeting Technique You MUST Use…

😱Facebook Ads Demographic Targeting Going Away! #1 Facebook Ads Targeting Technique You MUST Use…


What’s up you guys Jason Wardrop here in this video I’m gonna break down the number one Facebook Ads targeting solution to go through and run for your business now I really want to address this today because guys so many people are freaking out with Facebook taking away the kind of like existing interest targeting solutions with like homeowners or different specific targeting things, which honestly guys it really Doesn’t even matter and really quick guys just some housekeeping I just want to kind of get this out of the way as you guys can see here on my screen I am wrapping up. I’m working on a Facebook Ads live train for you guys. I’m gonna be doing next Wednesday So Wednesday, July 18th at 12 p.m. Eastern time 9 a.m. Pacific time. So mark that down on you guys calendars also I’ll add a link down below in the description as well as in the comments that you guys can go through and register for that because I share a lot of my channel different Facebook ad strategies, but I think it’ll be beneficial To break down some of the things that I do like the exact strides I use and also be able to do it live So you guys can ask me questions and I can kind of give you feedback and answers and let you guys kind of know what I’m Doing on the daily basis So if you guys want to attend that There’s a link down below to register for that training in the description as well as in the comments and if you guys are watching This after July 18th, which I’m sure a lot of you guys are because that’s in about a week and a half I’ll add the link to the replay to that training So you guys can go through watch that and still take advantage of every now let’s dive into this guys so this is the this image right here where I’ve got this pulled up this little segment that is part of that live training and You look at like the red ocean versus the blue ocean And this is really like what I want to break down explain you guys when it comes to Facebook Ads Targeting so when you’re going through and you’re targeting with Facebook’s interests, so you’re targeting homeowners Are you’re targeting real estate agents or you’re targeting like weight loss or people interested in fitness? That’s a red ocean guys Like there are so many people that go in like Facebook’s made it super easy to go through Create an ads campaign and then you know you go and choose your targeting you choose the age group, you choose all that stuff But with it being so easy, you’re literally in a red ocean. Just competing with everyone. It’s out there. Okay, so the strides I want to show you guys in today’s video is Taking over to the blue ocean right like this is I don’t even ever use Facebook ads interest targeting or any of those little demographics anything like that in my ads and when I tell people that even like advanced Facebook marketers are like what like What do you even do? Like, how is that possible you don’t use interest targeting? Okay. Now there there’s something that’s called Look-alike audiences and if you guys have heard of look like audiences this is gonna be a very different video It’s gonna be a lot more unique than you probably have even heard or thought before so just keep that in mind But this is gonna take you from that red ocean of competing with literally every other person out there that’s advertising on Facebook To this blue ocean now also guys is a special favor to you guys. I was talking with my brother He watched my channel too, and he kind of like started business He’s got his Facebook guys in the last stuff. And he says sometimes I go way too fast to explain things So I’ll try to go a little bit slower I’ll try to go through break down everything step by step and photos You guys are like, hey, you like that fast pace just put on like one and a half speed All right
so let’s jump over to the Facebook Ads manager because this is really key when we’re going through and setting up our Facebook ads and actually first really quick. This is another slide. I forgot about in the presentation This is the exact strategy of how I went through and this is two years ago. So June of 2016. I made less than $1500 that month for my business and then you can see I start implementing the strategy in August. So two months later Okay. So August I did if you can see the right there. It’s probably a little small. It’s a little over $8,000 Okay, so that was the first month. So I went from 1500 So in essence, I almost call that zero because I was obviously with ad spend all that stuff You’re not really making any money and then I went up to $8,000 and then from August of 2016 to October of 2016 October 2016 I went and did over $25,000 in revenue for the month, okay? So guys this is a way that you can go through and grow your business extremely fast and once again If you guys want to jump on this live training or if you’re watching the the kind of like this later after July 18th click down below I’ll have the registration link to go regi for that live training or for the replay whatever you want to go through and watch so You guys can see Some of these strategies broken down in a lot more detail then I’m even ever covered on my youtube channel Okay, so let’s just jump over here to Facebook Okay now in Facebook, what we’re gonna do is come over here to the ads manager. Okay? Now a look like audience. Let’s just break this down, right? Let’s jump actually I’ve cut it another good slide So Facebook anyone that is your existing customer, so I’ve got like Jim right here Jim from the office, right? So Jim he’s going to go through and buy something from your business Right, or maybe you haven’t your like brand new business And so you haven’t sold anything but he’s a lead or some of the shown interest in your business Okay now Facebook the cool thing is is they literally know so much information about Jim Okay, so they know that like he’s a male the age like if he’s married or not if he’s college educated I know how much money he’s making he knows they know pretty much for the most part What products he’s bought online because a lot of companies they’ll use the Facebook pixel okay to track whether people have become leads if they purchased something and so based on what ads people are clicking on and Based on what products they’re purchasing Facebook’s got a pretty good overall idea of what’s happening Kay. They know like okay, he likes basketball. He watches the office, right? So they know all this information and so now what we do is we take Jim okay or our existing customers or clients or leads or Even people that like maybe you don’t have customers yet cuz you’re brand new or maybe don’t have lee. Juck’s you’re brand new but people maybe that like your Facebook page or people even that have gone through and watched a video that you’ve posted on your Facebook page kay, that’s like an audience of people and then what Facebook does is what we call a 1% look-alike audience, so they’re gonna go find 2 million people or sometimes even more that looked just like Jim Okay, so but whether they’re male, like it’s not going to necessarily be only males or only females or whatever Although you can go through and target whether it’s males or females but they’re gonna find out Okay, what’s his average? You know salary, which it’s crazy But they actually have a lot of data on how much money you most likely make, okay And they know like what the products you purchase what you like what your behaviors are online what links you click on what you don’t? Click on they know all this information. So Facebook they go and they create this look like audience of people that are very very Similar to Jim okay So then what they’re gonna do is you go take this ad you show it to this look-alike audience Okay And then your ads become even more Profitable because you’re able to go through and scale things that much more so if before you were going through and showing your ads just to your existing clients or your existing leads or existing database and you’re spending maybe like Let’s say five dollars a day With this because you have now an audience of two million plus people you’re able to go through and scale it up to $75 a day or $100 a day or two hundred five hundred or even a thousand dollars per day and So you’re able to go through and make a lot more money Okay, so hopefully that kind of like break broke that down and that kind of like makes some sense, but let’s jump in Back over here to the Facebook Ads manager and show you guys exactly How this actually happens case So we’re gonna do is come over here to the search bar And we’re gonna type in audiences you can see it’s already popped up right there But if it’s not showing up right here, we’re just gonna type in audiences Okay, cuz first what we need to do before we create a look-alike audience is we need a create an audience Right that we’re gonna say. Hey, we want to create a look like audience that looks like these people so Before we go through create the look like audience We need to go through and say hey Jim is our ideal customer ideal lead our ideal client and we want you to create two million people 3 million 4 million Whatever. The number is a people just like Jim, okay So basically you’re gonna go through you were just gonna create an audience will just say custom audience right here Okay, and then you can go through and like customer file. You can upload their emails or their phone numbers You can say website traffic. So if you’ve got a blog if you’ve got a website a landing page whatever
You’ve got you can go through and throw the Facebook pixel on This exact website and I’ll link out to my tutorial on how to get that Facebook pixel installed Because it walks you through step by step and then you’ve got even engagement Like let’s say you don’t have any clients any customers whatsoever No leads or anything and you’re just starting out brand new you say Hey, I want to just target people who have watched a video that I posted on my Facebook page So let’s just say that for example, it’s just say a video And then we could come in here and we say we want to target anyone who is viewed at least watch 25% of my video, okay, because sometimes like three seconds of your video It’s someone just scrolling through in the video autoplays and so they’re not really watching it 10 seconds Depending on how long your video is that can actually be a really good option if it’s only a minute long they watch 10 seconds Of the 60 seconds, that’s a pretty good percentage of the video, but I typically like to do 25 or even 50% To get a bigger audience That then we can go through and create a look like audience after ok He’s like if you think about it If we just give Facebook one data point so basically we say hey only Jim I want you to create it looked like audience of people that only look like Jim There’s not really a lot of information to go off of right like it’s just that one person whereas if you have 30 people Okay They find these averages of what those people like their ages their Income their interests all that stuff and they’re able to get you a lot better data and then if you have a hundred people or a thousand or the more people That easier it is to go through and get this data put together and have this Hotter audience that you’re able to go through and mark it with your Facebook Ads So with that said I like to do kind of like a 25 percent or 50 percent So I’ll just do 25 percent here. And then we choose the the video right here actually up here Sorry guys choose the video. So we’re on to choose the Facebook page So we’ll come down here all I think you’ve got my main Facebook page on here So we’ll choose this and then you kind of look at the videos, right so you can see the three second video views So like if we’ve gotten these different people we’ve got you know eight thousand people have watched this video so this is probably one that I probably want to go through and create a custom audience often because there’s gonna be a lot of data points like if there’s 8,000 8200 video views there are three seconds We’re probably gonna have, you know, four or five thousand people that have watched 25% of this video Okay, so we’re just gonna go like this we’re gonna choose that we’re gonna hit confirm Okay, and then we’re just gonna give it a name. We’ll say 25% video view and then I would usually do the name of Video like whatever you want to call it. That’s kind of like what I like to do And then the nice thing is you can do like hey everyone Let’s watch it in the last 365 days or if you want it like more recent like hotter market, you could say hey in the last seven days last 30 days last two days even so if this one I’m just gonna actually Do last 30 days because if somebody’s watch this video in the last 30 days they probably at least remember it somewhat right probably seven days or even 24 hours 48 hours is even more ideal, but they probably at least remember Like at least watched it, whereas like if it’s too long ago if it was like 200 days ago six months or whatever They’re probably not even gonna remember you the video or anything else. I’m gonna create this audience and Now what we do is Facebook is gonna go and they’re gonna populate this and it’s gonna take a second or whatever but we could say hey create an ad using this audience or Expand your audience. Okay, so we’re going to click on expand your audience And this is how we can create a look-alike audience right here. So the source is the audience of everyone that’s viewed the video At least 25% Can I think that is actually a short video is like 30 seconds long, so Really didn’t have to watch a lot just probably like 10 seconds 10 seconds Actually probably would have been a better audience to go with and then we could say hey, I only want to target people in the United States and typically what I like to do when I’m starting out is just do a 1% look like audience. Okay. Now you can scale up to 2% You can see that number went to 4.3 million the 3% to 4% but the the larger the audience the less accurate the data and Typically with a 1% look like audience of you know, 2.2 million people you can have your ads running for a fairly long time to that audience even spending like $100 a day and And you’re still totally good like that’s a pretty good size audience Okay, so now we’re just going to go through and click create audience right here And so it’s going to go through populate the audience. You can see up here kind of in the background It says fewer than so. This is the audience. We just create the custom audience. So 25 percent of video view There’s a fewer than a thousand but it’s still populating. Okay, so it’s gonna take a little bit of time It could take a couple hours It can take as long as 24 hours to go through and populate this audience and then but you don’t have to wait To go through and create a look-alike audience. Okay So that’s one thing to really keep in mind then you can see this audience right here is updating They look like audience but it told us is gonna be about 2.2 million people once it’s finalized and once that audience is completely updated so We really don’t have to wait to go through and create our Facebook ad campaign We can jump in and start creating an actual campaign So I want to show you guys exactly how I do this how I don’t use any Facebook Ads interest targeting or any of that And I’ll actually set up a campaign right here with you guys. So we’ve got this custom audience right here Okay that we created we’ve got to look like audience and if you don’t if you’ve already got an audience that you want to create a look like audience off of you can just come here and Click on this so check that you just hit actions and you say create a look like, okay, so that’s another way to go through and do that if you’re like well I’ve already got an audience and I don’t really know how to do that because it’s not taking me to do the same flow That’s another way you can go through and do that. Okay? So now what we’re gonna do is we’re gonna come back up here to this little hamburger menu Okay, we’re gonna go back to the ads manager to go through and create a Facebook Ads campaign Okay, so we’re just gonna click on this green button right here create a campaign makes it super simple And then for this one I’ve got all these videos guys on like which objective to use but this is not necessarily on that’s Training so I’m not really gonna dive in all that I’ll add another video to Kind of like what marketing objective you really want to choose but let’s say for this one. We want to generate leads So we’re gonna go with conversions here. Okay, so we’ll just click on conversions and then we give it a name Okay, so we’ll say conversions and we’ll say it’s a demo campaign because it is obviously and now we’ll hit continue and Then you can name your ad set for this one. I’m not really gonna worry about it and then through the website Okay, look like ideally you need to go through and install your Facebook pixel like I said I added a video to that up in like the little the top corner so you guys can go through and check that out But we’ll go through and we’ll choose The lead conversion right there takes we want to go through and generate leads then we come down here to this Targeting and this is typically where most people will go in here and they’ll type in homeowners, right Where it’s like 98 million people that are homeowners and and the homeowners association So a lot of these interests and demographics and all this stuff is what Facebook is taking away and that’s why so many people are completely freaking out because they’re like well, It’s not gonna work for a real estate anymore. It’s not gonna work for this anymore or that anymore like It still is guys can actually work way better once you kind of learn and nail down this solution that I’m showing you guys right here because Like I showed you guys a little bit earlier. You’re not competing with everyone in that red ocean. Okay So now all we got to do is we come here to the custom audiences because remember we create that custom audience Then we created that look-alike audience from the custom audience, right? So we had you know all those people like what we call Jim right and then create that look like audience some people that look like Jim or very similar to him and we feel like right here and then you can see right here the look-alike 1% us ok, 25% video view and then name it video. Okay, you can see the size It says fewer than a thousand people. That’s just because it’s still pre-populating so you don’t need to worry about that so we click on that and then it’s gonna say potential reach unavailable this that’s just because we just created it so Don’t worry. Don’t freak out like I do this all the time guys and it You know pre populate and once it’s populated it’ll update and Facebook will just automatically everything together. Okay? So now we come down here and honestly I don’t really even touch the age or even the gender Because Facebook’s already identified these people that look like this ideal custom audience okay, so Another way to look at this guys Let’s say we’re not doing video views but let’s say like you’re a real estate agent because I know I’ve got a lot of real estate agents that watch this channel as well what you would want to do is go and have past clients or pass leads of people that you’ve worked with and Get as big of a audience as possible Whether that’s a hundred people a thousand people five thousand people maybe you go and collectively get leads of past clients of People everyone in your office or your real estate team or whatever just to get this ideal Demographic and then upload it just like we showed you guys with the custom audience and then create a look like audience off of those People, okay So that’s really like an ideal way to go through And set this up especially like let’s say you Kind of like hit the high end homes market right up people that buy in one or two or three million dollar homes That’s a really good way to go through And give facebook this audience and this data of people they can create a look like audience off of that You’re gonna have similar incomes similar behavior similar like interests of buying those expensive homes Okay, so that’s just like one thing. I wanted to kind of share there. So languages I don’t touch anything detailed targeting guys I really don’t even touch any of this. Okay, and then this is one where I always unchecked I just have seen it works better and like I’m tested a lot So I would just highly recommend that and then coming down here as far as placements go You guys know if you guys been watching this channel? I like to come down to edit placements and I’d like to just target the Facebook news feeds and Then even if you’re really what wanted to branch out and target more people you can even do the Instagram news feeds Okay now once you go through and it’s all about testing right like once you find that okay The Facebook news feeds are working. The Instagram news feeds are working. You can go through and test out other placements Like don’t don’t think like this is the only way to do it I have some campaigns where I go through and I’ll test out all the different placements But I like to first start with a smaller amount. So I usually start like with fifty dollars a day The test out is is this even a winning ad or people are gonna react and engage with this within this audience So I’ll start at the Facebook news feeds because I know that works the best and then from there once I know it works Then I’ll expand it to you know, maybe 100 200 dollars a day and I’ll hit more of these placements. Okay, so now coming down We hit this the budget and schedule Obviously this depends on your guys budget literally you can go through and start with as much as $100 a day Just fine with the two million audience person audience Lots, you guys might not have that budget right away And if you don’t know if your ads really gonna convert or not, I probably want to start there. I’d probably start at depending on your budget, I’d probably start like twenty twenty-five dollars or even ten dollars if you’ve got a smaller budget, right and Ten dollars a day with the two million person audience guys You can let that run pretty much all year round and you’re not gonna see that ad really fatigue because it’s a pretty big audience For such a small daily budget for your ad spend. Okay. So coming down. We just do conversions and then that’s it guys We just hit continue. We set up the ad hit confirm confirm purchase and we are done I think it’s gonna have me name the maybe name the thing or something like that much Weiss not going me hit continue Oh my it’s just my internet there. So so anyway we go create the ad and Let’s just say we’re gonna use an existing post just so we can go through this whole process for you guys So let’s say this post right here that I did and Then I just hit confirm now It’s saying like my my ad is not gonna run because I’ve got way too much text Which I typically wouldn’t run this exact post as an ad or anything like that So the objective of campaign requires creative with external link or call to action Yeah, so I got out of like a link and all that stuff But anyway, you guys kind of get the idea of what’s going on if going through and creating that your own BlueMotion Okay because you are the only person that has that custom data of your past clients your past leads people have interacted with your facebook page they’ve shown interest in you Okay, so now instead of competing with that red ocean of everyone of that Interest targeting their Facebook’s doing away with a lot of it Anyway, this is the best strategy to go through and use for your business Right. So also with that said guys if you guys are brand new here to the channel If you guys like this video first of all, give it a thumbs up comment down below I did go a little bit slower. Some of you guys might be thinking like you went slower on this You’re still pretty fast, right? But I did go quite a bit slower, which I hope you guys enjoyed that I hope that was helpful for me to break it down a little bit slower format and Also if you guys are brand new here Make sure you guys subscribe to the channel and hit that notification bell because we launch new videos pretty much every single week I’ve actually been in a little bit of a lull which I apologize guys Quick update about three weeks ago. I was at the lake and I tore my ACL wakeboarding, which it’s not too fun So I had about a week where I just kind of like, you know Kind of babying my knee and I actually scheduled my surgery this morning So I’ll get my surgery in about a month which has nothing to do with shooting videos But this past week for the fourth of July my wife and I went with her family out to Oklahoma to the lake out there Oklahoma of all places it was crazy, but it was actually really nice fun time. But I just kind of sound the boat So that’s why I haven’t shot any videos last week or two, but the whole week. I was actually working on this Facebook Ads live train right here So like I said guys if you guys are wanting to attend that I’m gonna drop a link down in the description As well as in the comments section you guys can go through and register that but for the live training Wednesday July 18th at 12 p.m. Eastern time 9:00 a.m Pacific time and then if you guys are watching this video after that Then I’ll just add a link to register for the recording of that. Okay? Now I want to do the slide because then you guys can ask questions. It’s gonna be super awesome helpful but then obviously, you know I can’t do it live just like every single day which I would love to but just don’t have time for that So anyway guys, hopefully this is helpful. If it was give a thumbs up drop a comment down below if you’re brand new here subscribe Hit that notification bell with that said guys. Thanks so much for watching and I’ll talk to you all later

30 thoughts on “😱Facebook Ads Demographic Targeting Going Away! #1 Facebook Ads Targeting Technique You MUST Use…

  1. Jason, a little off topic, but maybe you can help. I have watched a LOT of your great videos about Facebook marketing for real estate, but I was wondering if you also supplement your lead generation with mail, such as to expireds, or FSBOs? Struggling to figure out if a Realtor these days should go all in on FB, or also do the tried and true of the past? Thanks!

  2. When creating LLA's, do you recommend all of the US or just the state in which I am trying to generate leads from?

  3. Hi Jason, we've been running fb ads on since Jan 2018 and the 1st 3 months our conversions were sky rocketing & very few competitors did it along with us. Now the competition has increased and our conversions have been almost negligible per day plus the conversion cost has gone up by 4x – 5x (my ticket cost / product cost is around 10-15$) & I am spending anywhere between 1-4$ at times. We do get decent no. Of clicks but very few conversions now.

    We've been deleting the older ads and running fresh ads every week now a days, only then we receive good sales for the 1st 3 days.

    The retargetting campaigns hardly work, we are based out of India. Any advice you can give ?

  4. I just tried this method for my ad campaign and it converted extremely well, and I got a lot more engagement. The crazy part is that my ad didn't even use a video. It was a picture and a sad story. After watching this, you should try to research how to get people to buy your products, because not everyone looks at the entire click funnel, and did I mention that I am still a child

  5. Hi, I have over 200k Email subscribers from one of my Affiliate products,

    Is a Business Opportunity Product.

    Now I want to create Facebook Look alike Audience with the email list, Please give me some tips.

    Thank you!

  6. Hey thx for the video. But How to you get the million dollar clients from the custom audience? so then I could creat a look alike audience from that custom audience. I don’t have an office or past clients to get that data from.

  7. What do i do when it said: Source is Too Small: Please choose a source that includes at least 100 people in the same country.?

  8. I love this video. A lot of videos are focused on people who have a big audience and many customers already. I'm working on my first Facebook ad and many people are watching my video and visiting my Facebook page and website. So what you say here is very usable to grow further. Thanks!
    There is one thing that I was confused about while creating my ad. I have selected women who live in The Netherlands and Belgium, who speak Dutch, and are interested the same products that I sell. Potential reach is about 5000 people, according to Facebook. But Facebook still says that my audience is fairly broad. How can 5000 people be fairly broad?

  9. Hi Jason! Do you have any strategic to do online casino ads? Because it's hard to be approve on Facebook.need help!!

  10. If you want the BEST rehab for ACL, do Bikram yoga… normal PT is useless. Your videos are fantastic. Thank you!

  11. hi jason, found you recently and your videos have helped out a lot! appreciate it, man. 🙂 one question i haven't been able to find the answer to or around it is if it is possible to have my two instagram accounts on facebook ads manager. have tried it all but came up empty handed. any tips? awesome work!

  12. Hi Jason. Thank U for your videos. I have a question. I work as real estate advisor and I have a big data of high net worth individuals. I have their emails and numbers. But all those people are not from my leads or whatsoever. Will it work if I make it as a custom audience and look like audience based on the data of their phone numbers and emails addresses? Thanks

  13. 🔥Quick 2 questions Jason (or anyone):

    1. When do you recommend having a call with the leads that want to BUY properties? 5 minutes after they give us their contact info? 15 min? 2 days? when?

    2. At what moment should i start sending them the email marketing sequence? (I ask this because i think it depends on when you called him on the phone and what was the outcome of the call)

    Thanks for the answers 🙂

  14. Great video Jason! I want to know how about making LLAs to Real Estate Agents in certain areas , smaller cities but do I still need to for example shot them a video , via pixel collect audiences and than target whole US so I can after all of that narrow down to specific location. Isn't that wasting of money?

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